Over 15,000 Auto Expo showgoers log into Hyundai Motor India’s digital experience

A large number of automobile enthusiasts thronged Hyundai Motor India’s stall at the Auto Expo 2016 in Greater Noida, particularly drawn by the carmaker’s digital programme for showgoers.

The Digital Engagement programme at the Hyundai Pavilion has been created to offer a 360deg experience to visitors and aims to challenge their minds and actively engage them. It offers integration across all digital and social platforms with quick registrations through RFID (radio-frequency identification).

‘Mind Racing’ is a multi-player, digital game that puts visitors to the ultimate test of utilising their concentration levels to race their slot cars to the finish line through the brainwave headset on a real time scoreboard.

The ‘Racing Motion Simulator’ offers an exhilarating experience by providing a realistic challenging experience of being at a race track behind the wheel of Hyundai’s racing car.

The ‘Time Freeze Selfie’ experience allows visitors with their family and friends to capture their panoramic video shot of themselves at the Hyundai pavilion with the Hyundai N 2025 Vision Gran Turismo.

Finally, the ‘Unlock a Surprise’ machine comprises an interactive smart interface to connect and immerse visitors into the world of Hyundai that unlocks a surprise by answering a brand quiz.

Speaking on the Hyundai Pavilion Digital Engagement programme, Rakesh Srivastava, senior VP, Sales & Marketing, HMIL, said, “We are delighted to receive an overwhelming response to the Hyundai Pavilion at the Auto Expo. Extending the ‘Experience Hyundai’ theme to the digital platforms, Hyundai offers unique, interactive and intuitive engagement to visitors. The pavilion is founded on three core pillars of Design & Safety, Future Technology and Digitalisation to enable visitors to understand the Hyundai brand and experience the Hyundai philosophy.”