TVS Srichakra makes a splash at EICMA, targets speedy sales in Europe

TVS Srichakra, one of India’s leading manufacturers and exporters of two- and three-wheeler tyres, used the platform of the recently held EICMA International Exhibition in Milan to showcase its product portfolio. It was one of the few Indian companies there and displayed its range of two-wheeler tyres under the Eurogrip and TVS Eurogrip brands.

At EICMA, the company displayed its latest line-up of products, born from the cooperation between the R&D centres located in Madurai, India and Milan, Italy, and manufactured for European, Asian and Indian markets.

Eurogrip Bee range stands out
A standout product display was TVS Srichakra’s Eurogrip Bee Connect range of scooter tyres, which was launched in Europe this May, in 40 sizes. The company claims it has been widely accepted across the countries where it has been launched.

Also exhibited were the new products from the Bee tyre family – Bee Sport and Bee City – both dedicated to low-displacement motorcycles, mopeds and stepthroughs popular in many Asian countries, with a stylish and modern tread design.

Targeting the off-road tyre market
Meanwhile, TVS Srichakra is also aiming introduce tyres in the on/off-road experience segment. Its Climber XC is designed to handle the rigour of off-road jumps, slopes, rocks, steep hills, river beds, ridges and also of motocross, enduro and trail courses. There were also the Jumbo GT and XT tyres designed to take on both asphalt and trails. 

The company’s Protorq Extreme Roadhound radial tyres for high-performance motorcycles also garnered plenty of interest from show visitors, traders and racing team members alike, particularly the sporty look and robust profile of both products.

Speaking on the participation at EICMA, P Madhavan, Executive Vice-President, Srichakra Tyres said, “We are happy to have been part of the EICMA 2021 show this year to display our latest range of two-wheeler tyres. This reinforces Eurogrip’s focus to expand to overseas markets and deliver technologically superior high-performance tyres.”