TVS Srichakra enters European two-wheeler tyre market with Eurogrip Bee Connect

TVS Srichakra, one of India’s leading manufacturers of two- and three-wheeler and off-highway tyres, has entered the European market with its new range of Eurogrip two-wheeler tyres.

The first product launch is that of Eurogrip Bee Connect scooter tyres, to be available in 40 different sizes in the coming months. This is the first line of tyres launched since TVS Srichakra set up its Product Design and Development Centre in Milan, Italy.

“We have developed a new and exciting range of tyres suited for the European roads and conditions, keeping in mind the needs of the European rider. I am confident that the technical expertise of our Product Design and Development team in Milan, Italy coupled with the experience of our team in India would result in the Eurogrip Bee Connect Scooter tyre range being a delight for scooter riders in Europe and rest of the world,” said Andrea Bianchi Milella, Marketing Manager, of TVS Srichakra’s Italian Centre.

Eurogrip Bee Connect highlights
The company says the Eurogrip Bee Connect range with its cutting-edge design, dynamic performance on any surface, unique pattern and puncture resistance technology gives comprehensive control, riding comfort and superior mileage.

Commenting on the product features, Silvio Montanari, R&D Director of the Italian Centre, said “Eurogrip Bee Connect is the result of a meticulous R&D process that involved all elements of the tyre: construction, tread pattern, compound and profile. Each prototype was subjected to a rigorous testing procedure, both indoor and outdoor in European race tracks and roads, and every tyre manufactured passes through stringent quality controls before reaching the market. We spare no effort in ensuring the best output and we’re very pleased with the outcome”.

The origin of the name of the Eurogrip Bee Connect name is interesting. According to Andrea Bianchi Milella, “Bees are known to be very hard working, always on the move and are seen as guardians against pollution – a good representation of scooter riders who continuously move, connecting with people, places and activities. This is how the name ‘Bee Connect’ came into being.”

Bee Connect is the first amongst many product launches planned for the European and international markets, there are more in the pipeline in the current fiscal year. A knobby product for off-road purposes and a street tyre for medium and big displacement motorcycles, both in radial and cross-ply construction are lined up for launch in the next few months.

P Madhavan, EVP – Sales & Marketing said, “Our entry into the prestigious European tyre market is a testimony to our three decades of experience and specialization in the two-wheeler tyre category and is a step towards building Eurogrip as a strong global brand. Our focus is to deliver quality tyres and develop a robust business infrastructure that can help us cater to the needs of our partners and customers in the European market. The new products introduced in Europe will also be launched in the India replacement market as well as all the countries where TVS Srichakra has established a distribution network.” 

TVS Srichakra, one of the flagship companies of the TVS Group, has manufacturing facilities in Madurai (Tamil Nadu) and Pantnagar (Uttarakhand) with a production capacity of over 3 million tyres a month. The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world.  In India, the company enjoys a significant market share amongst OEMs and replacement markets and has a comprehensive network of distributors and dealers.