The Chennai-based TVS Eurogrip, one of India’s largest manufacturers and exporters of off-highway tyres and also two-and three-wheeler tyres, is among the Indian participants at Agritechnica 2023 being held in Hanover, Germany from November 12-18. Agritechnica is the world’s largest trade fair for agricultural machinery and farm products.

The company is exhibiting a select range of its latest offerings targeted at the growing European market. These include agri radials, row crop radials, flotation radials, tractor tyres and multipurpose tyres. TVS Eurogrip’s display is at Stand No B02, Hall 20, Exhibition Grounds. 

S Mathan Babu, Vice-President, OHT Sales & Marketing said: “TVS Eurogrip has been exhibiting at Agritechnica for many years now, and our team is eager about the prospects it would bring. Our superior tyre technology and wide product range is helping us expand our global reach and such trade fairs help to grow business multi-fold. We are fast expanding in Europe and Agritechnica is just the right platform.”

TVS Eurogrip’s products are available in over 85 countries across the world and Germany is one of the important markets for the off-highway tyres business.

Aggressive participation in global trade fairs 

The company is strategically using global trade fairs as a platform to pursue global business opportunities. TVS Eurogrip’s products are available in over 85 countries across the world and the tyre major’s participation at Agritechnica 2023 is its latest effort aimed at connecting with industry captains from all over the world, other exhibiting companies and representatives at global trade fairs.

Over the past few years, TVS Eurogrip has made significant investments in capacity expansion and technology of OHT (off-highway tyres) products, as well as tyres for other vehicle segments, and has been showcasing their capabilities in international forums.

In early November 2023, the company displayed its latest products at the SEMA Show in Nevada as part of its effort to target the US market.

In October, TVS Eurogrip was among the Indian exhibitors at the 20th Automechanika Dubai, where it presented its comprehensive range of off-highway and two-wheeler tyres.

In March 2023, TVS Srichakra exhibited its OHT range at ConExpo, the largest construction industry trade show in North America, held in Las Vegas. Three months later, TVS Eurogrip was among the 500 international exhibitors at the Latin Tyre & Auto Parts Expo in Panama, where it displayed its off-highway tyre (OHT) product range including the Tigertrac Agri Radial and Agri Bias tyres as well as new sizes in construction tyres. Also showcased were new products from the premium two-wheeler tyre range including motorcycle tubeless tyres like Duratrail and Beamer along with the E Torq tyre for electric two-wheelers and Climber XC, an international product for off-roading. In August, TVS Eurogrip was at the Farm Progress Show 2023 held in Decatur, Illinois.

TVS Srichakra, which manufactures the Eurogrip, TVS Eurogrip and TVS Tyres brands of tyres, is ranked as one of India’s leading producers and exporters of two- and three-wheeler tyres and also off-highway tyres. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company, which has a design centre in Milan, Italy that supports the R&D centre in Madurai, tests its tyres in Indian, European, and Japanese road conditions. In India, the company has a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers across the country.