TVS Eurogrip targets Latin American markets, displays latest portfolio at tyre expo
Indian tyre major uses the platform of the Latin Tyre & Auto Parts Expo in Panama to showcase its OHT and two-wheeler tyre range and target new business opportunities in LatAm markets.
TVS Eurogrip, which manufactures, markets and also exports tyres for two- and three-wheeler tyres, and off-highway machinery, is targeting demand and potential in Latin America. The company displayed its latest range of tyres at the Latin Tyre & Auto Parts Expo, held from June 14-16 in Panama.
The Latin Tyre & Auto Parts Expo is the foremost tyre and auto part show in Latin America and TVS Eurogrip Tyres is among the 500 international exhibitors at the expo which includes tyre manufacturers, tyre service and repair companies, and retreading wheels and auto part manufacturers.
The company’s off-highway tyre (OHT) product range display included the Tigertrac Agri Radial and Agri Bias tyres as well as new sizes in construction tyres. A set of new products from the premium two-wheeler tyre range including motorcycle tubeless tyres like Duratrail and Beamer were also showcased along with the E Torq tyre specifically designed for electric two-wheelers and Climber XC, an international product for off-roading.
TVS Srichakra, maker of TVS Eurogrip tyres, is among the over 500 exhibitors at the Latin Tyre & Auto Parts Expo held in Panama.
With TVS Eurogrip products available in over 85 countries across the world, participating in leading business platforms like this expo is both an image-building exercise as well as a networking platform to engage with customers.
A company spokesperson said: “We are happy to participate in the Latin Tyre & Auto Parts Expo and showcase our innovations in tyre technology. There was good response to our products in this part of the world. This has been a great platform to reach out to new partners and customers.”
Over the past few years, TVS Eurogrip has made significant investments in capacity expansion and technology of OHT products and has been showcasing their capabilities in international forums. In March this year, TVS Srichakra exhibited its OHT range at ConExpo, the largest construction industry trade show in North America, held in Las Vegas.
TVS Srichakra, which manufactures the TVS Eurogrip, Eurogrip and TVS Tyres brands of tyres, is one of India’s leading manufacturers and exporters of two- and three-wheeler tyres and off-highway tyres.
Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month. The company, which has a design centre in Milan, Italy to support the R&D centre in Madurai, tests its tyres in Indian, European, and Japanese road conditions.
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