Stellantis plans new retailer model in Europe to enhance customer satisfaction across brands

Stellantis is accelerating execution of its ‘Dare Forward 2030 Strategic Plan’ with the ambition to be number one in customer satisfaction in all markets, in both products and services.

Dare Forward 2030 paves the way for Stellantis’ carbon neutrality by 2038 while achieving its ambition to be second to none in value creation for all stakeholders. The strategic growth plan outlines four core targets by 2030:

- Slashing its carbon emissions by half by 2030 on the path to achieving carbon net zero in 2038.
- Setting the course for 100% BEV sales in Europe and 50% in the United States.
- Achieving number one position in customer satisfaction.
- Doubling net revenues while transforming its business models and sustaining double-digit operating margins.

The environmental and regulatory changes are impacting the industry’s distribution model leading the Brands line-ups towards electrification. As announced during the Stellantis EV Day in July 2021, all Stellantis brands collectively target to achieve 100% of passenger car battery electric vehicles (BEVs) sales mix in Europe by end of 2030. The company will have BEV-only launches in the luxury and premium segments as of 2025 and then rolling throughout the portfolio. Importantly, all launches in Europe will be BEVs in 2026 and beyond.

Stellantis aims to be at the forefront of the change by allowing its network to adapt with a sufficient time-lead, in an increasingly more competitive context with new entrants.

“Stellantis’ vision is to promote a sustainable Distribution model and all involved stakeholders will benefit from these changes with the customer experience at the core,” said Uwe Hochgeschurtz, Stellantis Chief Operating Officer, Enlarged Europe. “Customers will be able to take advantage of a multi-brand and multi-channel approach with a wider range of services. Retailers will have a new and efficient business model aimed at benefitting from Stellantis’ 14-brand portfolio, creating synergies, optimising distribution costs and offering additional sustainable mobility solutions. Our partners play an important role by being the representatives of our brands in the field.”

New Retailer Model from mid-2023 onwards in 3 markets
Stellantis and its business partners have been conducting co-constructive interactions to contribute to the development of the future model, considering the BER (Block Exemption Regulation) framework, with Austria, Benelux (Belgium and Luxembourg) and The Netherlands piloting the transformation process as of July 2023. The rest of Europe, including the UK, will progressively follow in the implementation of the new distribution scheme.

According to Stellantis, the comparative economic simulation with the planned model makes it possible to demonstrate at least an equivalent profitability, if not superior, for its network, while considering an increased assumption of costs by the company and the reduction of exposure to the risks of its distributors.

In preparation for this shift, Stellantis’ organisations at country level are part of this transformation flow and designed to be more flexible and agile towards the new customer journey, creating a more efficient and sustainable ecosystem capable of play along the evolution of the automotive sector.

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