Stellantis announces its electrification strategy

by Felix Page, Autocar UK 01 Mar 2022


Tavares confirmed that the company will launch 100 new products between 2022 and 2030, by which point it aims to boost revenues by 72 percent compared with 2021 levels (€152 billion or £127bn).

All Stellantis model launches from 2026 in Europe will be pure-electric as the company strives to slash its carbon footprint.

The deadline has been set with a view to reducing Stellantis's carbon output by 50 percent  from current levels by 2030.  Stellantis's new strategy, detailed by CEO Carlos Tavares, is called Dare 2030. It will have each of the company's 14 brands go all-electric in the coming years, using a family of new EV platforms and advanced software architecture. The company will sell only EVs in Europe by the end of the decade, and 50 percent of its US-market passenger cars and light commercial vehicles will be pure-electric by the same time.  Tavares confirmed that the company will launch 100 new products between 2022 and 2030, by which point it aims to boost revenues by 72 percent compared with 2021 levels (€152 billion or £127bn).

“Dare Forward 2030 inspires us to become so much more than we’ve ever been," he said. "We're expanding our vision, breaking the limits and embracing a new mindset, one that seeks to transform all facets of mobility for the betterment of our families, communities and the societies in which we operate.

"Powered by our diversity, Stellantis leads the way the world moves by delivering innovative, clean, safe and affordable mobility solutions. "Stellantis will be the industry champion in climate-change mitigation, becoming carbon net-zero by 2038, with a 50 percent reduction by 2030. Taking a leadership role in decarbonisation, as well as a decisive step forward in the circular economy, is our contribution to a sustainable future."

A big part of this push will be a reinvention of Stellantis's premium brands. Alfa Romeo, DS, Lancia and Maserati will launch only EVs from 2025 and stop selling ICE cars from 2030. Overall, Stellantis will launch 75 new BEV models by 2030 and be selling five million annually by that point. 

Previewed as part of the presentation was a new electric off-roader from Jeep, which will be launched in the first half of next year and joined by an electric "lifestyle" family SUV in 2024.