Royal Enfield expands footprint in Latin America

After Brazil and Colombia, Royal Enfield has opened its flagship store in Buenos Aires, Argentina.

Autocar Pro News Desk By Autocar Pro News Desk calendar 13 Mar 2018 Views icon7194 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Royal Enfield Continental GT cafe racer

Royal Enfield Continental GT cafe racer

Royal Enfield opens its first flagship store in the capital city of Buenos Aires, Argentina, the next major motorcycle market after Brazil and Colombia.

Buenos Aires, one of the largest cities in Argentina, is home to one of the largest motorcycling communities. The Royal Enfield store at Vicente Lopez will cater to sales, spares and service.

Speaking on Royal Enfield’s entry into Argentina, Rudratej Singh, president, Royal Enfield said, “Our fast growing network of flagship stores are now present in nodal cities like London, Paris, Madrid, Barcelona and Melbourne to name a few. More recently, our focus has been on fast emerging motorcycle markets like South East Asia and Latin America. We are expanding our footprint in the Latin American region, where we already have established presence in key cities like Sao Paulo, Medellin and Bogota.”

The new store in Argentina will showcase all the models featuring single-cylinder engines currently up to 535cc. Available models include - the Bullet (500cc), Classic (500cc), Continental GT (535cc) cafe racer and the Himalayan  (410cc).

Brazil, Argentina and Colombia are among the three most important markets for Royal Enfield in Latin America. Beyond India (the biggest market for the brand with over 790 dealerships), Royal Enfield has its presence in more than 50 countries worldwide, through over 540 dealerships and 36 exclusive brand stores in nodal cities such as Milwaukee, London, Paris, Madrid, Barcelona, Melbourne, Sao Paulo, Bogota, Medellin, Dubai, Bangkok, Jakarta, Manila, Ho Chi Minh City, and now Buenos Aires.

RELATED ARTICLES
JLR to roll out Pirelli FSC-certified natural rubber tyres across its range

auther Autocar Pro News Desk calendar12 Jul 2024

The British luxury car manufacturer will be the first to adopt FSC‑certified tyres at scale, transitioning all tyres fro...

Volvo sells 388,073 cars in H1 2024, up 14%, electrified models share rises to 45%

auther Autocar Pro News Desk calendar12 Jul 2024

In the first six months of 2024, sales of electrified models at 173,668 units were up 27% YoY and accounted for 44% of t...

Iveco wins 900-bus contract worth 225 million euros from Austria

auther Autocar Pro News Desk calendar12 Jul 2024

The Rs 1,977 crore contract is for 540 Crossway buses to be delivered by the end of 2026 and an option for further 380 u...