Porsche reports record sales of 256,255 vehicles in 2018, up 4%

by Autocar Pro News Desk , 10 Jan 2019

A strong year for the Stuttgart-based sports car manufacturer: Porsche delivered a record 256,255 vehicles globally in 2018, representing a growth of four percent compared to the existing record figures of the preceding year.

Of the model series, the Panamera recorded the strongest percentage growth with a 38 percent increase to 38,443 deliveries, the 911 also recorded a double-digit rise: despite the release of a new generation of 911, the number of sports cars delivered increased by ten percent to 35,573 vehicles.

Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche said, “The 911 capacity to fascinate is stronger than ever. We just celebrated the world premiere of the new 911 at the end of the year at the Los Angeles Autoshow, and yet our sports car icon once again inspired more customers in 2018 than in the previous year.”

The Macan remains the most successful model by volume with 86,031 vehicles, followed by the Cayenne with 71,458 deliveries.

China: the largest individual market
The Chinese market held on to its pole position for deliveries again in 2018. The growth in the market hit twelve percent amounting to 80,108 units in total. In second place was the USA, with an increase of three percent to 57,202 vehicles, while deliveries in Europe came in slightly below the previous year’s figures.

“The switch to the new WLTP test cycle and gasoline particle filters in Europe mean that we faced significant challenges in the fourth quarter of 2018, and these will continue to be felt in the first half of 2019. On top of that, we stopped offering models with diesel engines in February 2018,” Detlev von Platen added.

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