Nissan reveals electric Arizon concept SUV at Auto Shanghai 2023

Nissan has showcased a wide range of electrified and seamlessly connected vehicles at Auto Shanghai 2023, which opened today and continues till April 27. Premieres include two EV concepts: the Max-Out convertible sports car, which made its China debut, and the Arizon SUV, which made its global debut. The Arizon is designed to meet China’s diverse mobility needs. Meanwhile, the e-Power X-Trail – which was also unveiled in the show – started pre-sales in the market today.

Nissan COO Ashwani Gupta said, “China is one of the most technologically sophisticated markets in the world. Market and customer needs are rapidly changing, making China a global driver of electrification as well as a leader in connected car services. There is a need for increased electrification and advanced sustainability in the market, and we are working hard to meet it.”

Arizon built on CMF EV platform

The Arizon concept SUV has been created by a Chinese team leveraging Nissan’s global EV expertise. The Arizon has an impressive exterior design and a richly appointed cabin. Built on the CMF EV platform, the Arizon features a low centre of gravity and a spacious, pillarless open-air cabin with an expansive auto-dimming glass roof.

Designed to be human-centric, the Arizon concept features a new virtual personal assistant named ‘Eporo’ aimed to elevate the driving experience beyond mobility. Nissan states that “Eporo can interact with passengers in a human-like manner and provide accurate responses utilising time, weather and other data.”

The Arizon also features an innovative interactive lighting system that recognises people and automatically adapts the illumination to suit their preferences. The lighting ambience can also be adjusted through intuitive modes including leisure, relax, sleep and surprise, providing premium hospitality with seamless, personalised interactions.

Max-Out previews Nissan's digitalised future 

According to Nissan, the Max-Out is a design exploration in “being one with the car.” It embodies the Japanese carmaker's new artistic stage and movement toward an increasingly digitised future, as expressed by its unique parabolic hologram wheels.

Key highlights of the sleek sports car are its aerodynamic shape, ultra-low centre of gravity and e-4ORCE electric all-wheel-drive system. The cabin’s ultra-wide display screen, which resembles the Max-Out’s distinctive exterior lamps, provides the driver with a fusion of the virtual and real worlds.

The Max-Out represents the future of Nissan Ambition 2030, the company’s long-term vision announced in 2021. It aims to expand the possibilities of mobility and society by providing experiences that inspire confidence and excitement, and enable closer connections between people and broader society.