Hyundai Mobis is making its debut at the North American International Auto Show (NAIAS) 2022, which will be held at Huntington Place in Detroit, Michigan from September 14-25.
“We are discovering many new opportunities in the North American market, which is seeing heated competition for future mobility,” said Axel Maschka, executive vice-president and head of global OE sales at Hyundai Mobis. “It’s important for us to join our customers in Detroit, the heart of the American automotive industry, to showcase our innovations and continue our expansion in the global market.”
At NAIAS, Hyundai Mobis will exhibit more than 30 new future mobility technologies in electrification, ADAS and IVI that are available for mass production. To be in line with the North American market, which has been leading the paradigm shift for EVs, the company will focus on its electrification systems. This includes its electric Complete Chassis Platform Module (eCCPM). eCCPM, an optimised platform for EVs, combines braking, steering, suspension, driving and battery systems with scalable aluminium frames. Its ability to adjust its form makes it ideal for electric purpose-built vehicles (PBVs).
Lighting grille technology will be also introduced at the show, which enables automakers to utilise the entire front grille as a tool for lighting or for communication with vehicles or pedestrians. This technology showcases how a car grille, which provides the first impression of the car, can evolve in the era of EVs and AVs.
Hyundai Mobis will also exhibit many other future mobility technologies including a next-generation integrated cockpit (M.VICS 3.0), a hologram-based AR HUD, and a swivel display.
Strong momentum in North America
With three consecutive years of rising North American orders, Mobis expects further demand for its high-value products. For Hyundai Mobis, North America is the market where it wins the largest number of orders from automakers. During the first half of this year, Hyundai Mobis recorded $1.7 billion in orders from North American automakers, accounting for 45 percent of this year's global order target of $3.75 billion. The volume of orders from North American customers has steadily increased, with $0.66 billion in 2020, $1.4 billion in 2021, and $1.7 billion in the first half of 2022.
Adding to this momentum, Hyundai Mobis will announce its strategic plan for the North American market at its press conference on September 14 during the auto show. Axel Maschka will introduce the company’s future strategies and core technological competencies as the sixth largest global auto supplier, as well as its plan to strengthen local marketing with its platform-based electrification components and high-value products.
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