Harman breaks ground on new plant in Thailand

The new facility, located 125km outside of Bangkok, is in close proximity to manufacturing facilities of a number of leading global automotive brands and will focus primarily on developing products for Harman’s automotive division.

Autocar Pro News Desk By Autocar Pro News Desk calendar 25 Jun 2024 Views icon3545 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Harman breaks ground on new plant in Thailand

Harman, the electronics technology company and subsidiary of Samsung Electronics Co, has broken ground on a manufacturing facility in Thailand.

The new facility, which will be approximately 47,000 square metres in size, will be located just 125 kilometres outside of Bangkok in Laem Chabang, strategically sited within Thailand’s Eastern Economic Corridor (EEC) and in close proximity to manufacturing facilities for numerous leading global automotive and technology brands.

While the facility will support several of Harman’s automotive business units, manufacturing at the new Thailand location will focus primarily on developing products for the company’s automotive division. Harman is a global leader in delivering road-ready connected vehicle products that turn cutting-edge technology – like Augmented Reality and Artificial Intelligence – into meaningful automotive experiences that matter to consumers. The new manufacturing facility in Thailand will enable the company to further scale these solutions and effectively deliver on its promise of building in-cabin consumer experiences at an automotive grade.

“At Harman, we are laser-focused on ensuring we can deliver the road-ready automotive products our OEM partners need, providing consumers with the connected lifestyle experiences they’ve come to expect in their vehicles,” said Christian Sobottka, President of Harman Automotive. “Expanding our manufacturing footprint in a location like Thailand offers enormous benefits including a rich talent pool and close proximity to OEM partners. In addition to offering years of manufacturing experience supporting both the automotive and technology sectors, Thailand is rapidly transforming into a major production hub for both electric vehicles and the next generation of automotive technology. The synergies between Thailand’s growing investments in high-tech manufacturing and the rapid pace needed to support today’s automotive customers make our decision to commit to the region an easy one.”

“Harman’s decision to build a new manufacturing facility in Laem Chabang  is truly a win-win for all,” said Danainat Chockamnuay, Advisor to Thailand’s Minister of Industry. “The investment aligns perfectly with Thailand’s broader economic development strategy, which includes fostering technological advancement and establishing a robust next-generation automotive supply chain. Furthermore, the new facility will contribute to the local economy by providing workforce training and new job opportunities to 1,200 local workers.” 

New Thailand plant to go on stream in Q4 2025
Harman has a global operations presence with automotive manufacturing facilities in Brazil, China, Hungary, India, and Mexico, including more than 12,000 employees. The company chose Thailand as the site location for its newest manufacturing facility because of the country’s high vehicle production volume, existing significant OEM presence, and talent-rich environment for technology manufacturing.

While construction on the facility is expected to be completed in Q4 of 2025, Harman will begin hiring locally for select roles this fall and plans to build its local workforce to approximately 1,200 initially leading up to the facility’s official opening date slated for later next year. 

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