Auto major Renault announced the appointment of Fabrice Cambolive as Chief Operating Officer (COO) of Renault brand, effective June 1. He will report to Luca de Meo, CEO Renault Group, who remains CEO Renault brand, the company said in a statement. 

In his new role, Fabrice Cambolive will steer the brand's operations and lead the Renault Management Committee. His main responsibilities will involve developing and managing Renault's medium-term plan transversally across all functions of the business, as well as overseeing the brand’s launches of 14 new vehicles by 2025. 

Luca De Meo, CEO Renault Group and Renault brand said, "I have every confidence in Fabrice Cambolive who, thanks to his in-depth knowledge of the Group and his extensive international experience, will be able to accelerate the execution of the Renaulution plan and create value by transforming Renault into a fully electric brand by 2030, as well as a key player in new energy sources and digital technologies."

Cambolive, 54, joined Renault Group in 1992 and held various international Sales & Marketing positions for twenty years in Spain, Switzerland, France, Germany and Romania.

His international career continued in 2011 when he was appointed Vice President, Sales & Marketing for Russia and Eurasia region before being appointed as CEO of Renault do Brasil in 2015. In 2017, he was promoted to Senior Vice President, Chairman of the Africa-Middle-East-India-Pacific region. In 2021, Fabrice Cambolive was appointed Senior Vice President, Sales & Operations for the Renault brand, in charge of deploying the Renaulution strategic plan globally and leading the brand’s business model transformation. 

In an increasingly disruptive automotive industry, and uncertainties in the economic environment, Renault is looking at a value-focused approach instead of aggressive sales growth for a sustainable future in India. As part of that strategy, it’s betting highly on electrification with its ‘E-Tech’ fully electric, and hybrid solutions. Some of these may find their way into India later, but for that to happen Renault India will need to pave the way with sustained success. Cambolive during his earlier interaction with Autocar Professional in April last year said that the company is taking a cautious approach in India, a highly promising but extremely tough market. Under the ‘Renaultion’ business plan, Renault has set a target for each of its subsidiaries outside Europe to turn profitable by 2023.

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