Daimler to implement cost-cutting measures to offset sharp loss in 2019

Mercedes-Benz parent company Daimler has announced a sharp fall in profits last year, the result of a major fine related to the diesel emissions scandal, the cost of investing in future technology and its struggling vans division.

Daimler Group posted a net profit of £2.3 billion (Rs 21,198 crore) in 2019, compared to £6.4bn (Rs 58,989 crore) the previous year. Company boss Ola Kallenius said the firm 'cannot be satisfied with our bottom line' and that it would implement a series of cost-cutting measures to ensure it could continue to invest in electrified technology, including battery electric and plug-in hybrid powertrains, for the future.

The Daimler Group – which comprises the Mercedes-Benz Cars, Vans, Trucks, Buses and Mobility divisions – sold 3.34 million vehicles last year, close to the 3.35m sold in 2018. That resulted in revenue of £145.5bn (Rs 13 lakh crore), up 3 percent on the previous year.

The German firm was hit by legal costs, including a £769m (Rs 7,087 crore) fine for a case brought by German prosecutors over the sale of various diesel models suspecting of featuring measures to manipulate exhaust emissions. It also faced extra expenses due to an airbag recall.

While Mercedes-Benz Cars sold a record 2,385,400 cars, the group was hit by the performance of its Vans division, which recorded a £2.6bn (Rs 23,962 crore) loss.

Like other car makers, Daimler has invested heavily in technology relating to electrification, connectivity and autonomy in recent years, and Källenius said that would continue despite the disappointing results.

He said that “the future of the Daimler Group lies in CO2-neutral mobility as well as in consistent digitisation, leveraging its full potential in our products and our processes".

He added: “To achieve that, we have substantially ramped up our investments into new technologies. We are determined to materialise our technological leadership and at the same time to significantly improve profitability.”

The cost-cutting measures include the target to cut spending on employees by £1.2bn (Rs 11,059 crore) by the end of 2022. The Daimler Group currently employs 298,655 people, and reports in Germany suggest that around 15,000 roles could be axed. Daimler said that it would “cut jobs worldwide in a socially responsible manner, including the reduction of management positions.”

Source