Dacia cars go on sale in Israel

Dacia opened its first sales outlet in Israel yesterday with the Duster, Sandero Stepway, Lodgy and Dokker being the four Dacia vehicles to go on sale in the country. Dacia vehicles are sold with a three-year/100,000km warranty.

Carasso Motors, the Renault group’s long-time partner in Israel, will be responsible for sales and aftersales service. In 2015, Dacia is expected to open two Dacia-branded sales outlets, as well as a number of sales corners in selected Renault dealerships across the country.

Itzik Weitz, CEO of Carasso Motors, commented: “Our partnership with the Renault group has been going strong for more than 65 years. The Renault brand is growing in Israel and now has a 4.2 percent market share. The launch of Dacia will enable us to offer a new line of cars which will be complementary to the current Renault range.”

“Dacia offers reliable, spacious cars fitted with modern equipment at very affordable prices. We will definitely find our place in the Israeli market,” noted François Mariotte, sales and marketing director of Dacia. “Our simple, clear customer promise will help Dacia to build trust-based relationships in this new market.”

Following on from the UK, Ireland, Denmark, Norway, Cyprus and Malta in 2013, Israel will be the Dacia brand’s 44th national market.