BMW to showcase passenger-customised mobility experience at CES 2020

by Autocar Pro News Desk , 21 Dec 2019


The BMW Group is to present its visionary approaches to creating the mobility experience of the future at the Consumer Electronics Show (CES) 2020 – taking place in Las Vegas on January 7-10, 2020.

The vehicle of change is to be the BMW i3, which is the world’s best-selling electric car in the premium compact segment. At CES, BMW will showcase the BMW i3 Urban Suite to reveal a mobility experience tailored entirely to the passenger’s individual needs.

To achieve this, a standard BMW i3 underwent a complete transformation (with only the driver’s seat and dashboard left untouched) so that its interior now has the relaxed feel of a boutique hotel. The aim was to create an inviting space with a high feel-good factor in which to spend time – the perfect place for relaxing, enjoying in-car entertainment or focusing on work in a laid-back setting.

This has been achieved by including, among other things, a large, comfortable seat with footrest, a screen that flips down from the headliner and a personal Sound Zone.

The BMW i3 Urban Suite also represents a logical step forward in the BMW Group’s commitment to sustainable mobility. The vehicle is underpinned by a holistic approach to making responsible use of resources, encompassing the powertrain with zero local emissions, the careful selection of materials and the production processes involved. Fabrics containing recycled materials therefore come together with certified wood and olive-tanned leather, while the floor mats are made from recyclable materials that can be fed back into the materials cycle, as per circular economy principles.

In preparation for the CES, a fleet of standard BMW i3 cars were converted into Urban Suites in Munich then brought to Las Vegas, where they can also be seen driving the city’s streets. The German carmaker says, anyone wishing to be chauffeur-driven to their desired destination can use a special app to order one of the BMW i3 Urban Suites.

The car will offer its passenger a first-hand experience of the BMW Group’s innovative and sustainable mobility concept, while clearly demonstrating that luxury travel in the future will have nothing to do with vehicle size.