BMW Group sales up 10.5% in September, records best YTD sales

The BMW Group achieved a worldwide record double-digit sales increase in September with a total of 237,973 vehicles sold, up 10.5% on the same month last year.

This result brings the year-to-date sales total to 1,746,638 – up 6.2% compared with the same period last year and the company’s best ever sales result for the first three quarters of the year.

Commenting on the sales performance, Dr Ian Robertson, member of the BMW Board of Management (Sales and Marketing) BMW said: “Once again, the BMW Group has sold strong sales growth across the company’s line-up. Demand for our premium models continues to grow around the world and in all vehicle classes. Customer interest in our broad range of electrified models is also stronger than ever, with a clear upward trend. Our policy of balanced global sales continues to deliver sustainable success and profitability remains our primary focus.”

In September, a total of 197,419 BMW brand vehicles were sold, an increase of 9.4% year-on-year (YoY). Sales growth continues to be driven by the BMW X range: the BMW X1 was sold to a total of 21,412 (+161.9%) customers in September; BMW X3 sales increased 12.9% (15,596); BMW X4 deliveries rose 15.9% (5,732) and BMW X5 sales climbed 17.6% with a total of 15,979 sold to customers. Meanwhile, with well over 6,000 models sold around the world in September, sales of the BMW 7 Series more than tripled YoY (6,210 / +237.5%). Overall year-to-date sales for the BMW brand stand at 1,479,936 – up 6.0% compared with the first three-quarters of last year.

Sales of BMW’s electrified models continue to grow, especially in Europe and the USA. More than 40,000 BMW i and BMW iPerformance vehicles have been sold so far this year, with the trend clearly increasing. Over 7,000 electrified BMW models were sold globally in September.

Sales of Mini brand vehicles increased by 16.1% in September with a total of 40,164 sold. "This is the first time more than 40,000 MINIs have been sold in a single month, which underlines the increasing customer demand for the brand. Our biggest growth drivers are the newest members of the MINI family, the MINI Convertible and the MINI Clubman, demonstrating the success of our brand realignment,” said Peter Schwarzenbauer, member of the Board of Management of BMW, responsible for Mini, BMW Motorrad and Rolls-Royce. In the first three quarters of the year, MINI sales rose by 7.2% (264,077).

Rolls-Royce Motor Cars announced the best ever third quarter sales performance in the history of the company, up 12.7% on the previous year. Demand was seen across all Rolls-Royce models, combined with significant interest in Dawn and Black Badge Wraith and Black Badge Ghost. Sales in the nine-month period from January to September totalled 2,625 units, up 0.8% on the previous year.

BMW Motorrad continued to grow sales through September with a total of 12,215 units sold in the month, an increase of 10.2% compared with the same month last year. Year-to-date sales are up 3.2% with a total of 116,044 motorcycles and maxi-scooters sold to customers in the first nine months of the year. 

Sales by region

Combined monthly sales of BMW and Mini in Europe totalled 121,583 in September, up 12.1% compared with the same month last year. The region’s two largest markets both achieved significant sales increases: registrations of new BMW and Mini vehicles increased by 13.2% in Germany (28,891) and by 12.0% in the UK (45,714); this strong growth trend was also reflected in most markets in the region. Year-to-date sales in Europe are up 10.4% with a total of 806,917 vehicles sold.

Sales of BMW and Mini vehicles in Asia also achieved considerable sales growth in September with a total of 71,237 (+16.5%) vehicles sold to customers. In Mainland China, a total of 49,204 BMW and Mini vehicles were sold to customers (+19.6%); double-digit growth was also achieved in Japan, where sales totalled 8,531 (+12.7%). In the first three quarters of the year, a total of 548,014 BMW and MINI vehicles were sold in Asia, an increase of 9.2% compared with the same period last year.

Sales of BMW and Mini in the Americas decreased 2.7% in September compared with the same month last year, with a total of 38,258 vehicles sold to customers in the region. Monthly sales in the USA totalled 29,413, a decrease of 5.2% compared with the same month last year. Meanwhile, the strong upward sales increase in Mexico continued, with a total of 3,223 BMW and MINI vehicles sold to customers, an increase of 18.1%. Year-to-date sales of BMW and MINI vehicles in the Americas total 337,079, down 6.5% compared with the same period last year.

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