Axalta’s automotive colour for 2023 is Techno Blue

Axalta Coating Systems has announced its 2023 Global Automotive Colour of the Year – Techno Blue. This is the ninth year the company has featured a trending colour.

According to the company, Techno Blue is a pulsating colour that is right on beat with the rhythm of today’s lively energy. The modern, whimsical shade also embodies the transition from the real to virtual world.

“This year’s colour is vibrant and radiates positivity,” said Hadi Awada, Senior Vice President, Global Mobility at Axalta. “Techno Blue is a bold contrast to the luxurious Royal Magenta, Axalta’s 2022 Color of the Year, shifting people’s mindsets towards futuristic thinking. I’m proud that our Mobility team continues to drive trends throughout the automotive industry.”

Techno Blue is formulated for various coating solutions and enriches the already diverse Axalta colour palette. As a leading colour expert in paint and coatings, Axalta uses its innovative technology, advanced color formulations and proprietary insights into global and regional colour preferences to drive future colour trends.

White, black and grey top three colours of 2022
As per the company’s 70th annual Global Automotive Color Popularity Report, released earlier this month, the top three automotive colours of 2022 are white, black, and grey.

“Today’s vehicles are more vibrant than ever,” said Robert Schnell, Vice President, Global Sales, Product Management, Axalta. “For example, compared to the white colour variations of the 1950s, these whites are brighter and beam with iridescent flakes. Together vehicles in white, black, grey, and silver add up to 82% of cars on the road today.”

Globally, white shades held the lead (34% total) with pearlescent whites at 14% popularity and solid whites at 20%. Next, deep black colours radiate with sparkling effects and total 21% of vehicles on the road. And grey colours (19%) had sparkling effects in an assortment of colorful hues. Overall, colourful variations of blue (8%), red (5%) and green (1%) were found with high colour intensity and complex sparkling effects.