Apple no longer building its own car

Apple’s tumultuous Project Titan no longer has the objective of making its own car.

By Jimi Beckwith, Autocar UK calendar 18 Oct 2016 Views icon5541 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Apple no longer building its own car

Apple is no longer making a car of its own, and will instead focus on providing autonomous technology.

Although nothing final has been announced, Bloomberg reports that the months of disarray in the project have culminated in Apple changing the goal of the project, while around 1,000 members of the team have either resigned, been dismissed or reassigned.

The news echoes similar reports regarding Google's efforts to produce an autonomous car of its own.

A final decision on the Apple car project’s outcome will be decided before the end of 2017. This gives Apple the scope to either design its own vehicle in the future, or start by working with other car makers, providing its technology to power a car under an existing marque. 

Apple and McLaren were previously reported to be in talks in which the tech giant was said to be looking into a takeover bid of the UK-based supercar maker. The talks have since closed, and both parties declined to comment on the matter.

There has always been a level of secrecy around the commonly called Apple iCar, as well as an ongoing trickle of headlines about Apple’s hiring process from Tesla, vice versa, and Faraday Future's hiring from both. This report seemingly puts an end to the numerous rumours surrounding Apple’s first foray into motoring, though. 

RELATED ARTICLES
BMW Group to use natural fibre composites in its future models

auther Autocar Professional Bureau calendar20 Jun 2025

Following several years of development and in-depth research, the BMW Group has reached series maturity of natural fibre...

Nissan reinvents Leaf as a sleek electric SUV with 600km range

auther Autocar Professional Bureau calendar18 Jun 2025

First launched as a hatchback in 2010, the third-generation Leaf is unrecognisable compared with its predecessors. The n...

Volvo Cars signs recycled steel supply pact with SSAB

auther Autocar Professional Bureau calendar13 Jun 2025

The recycled steel will be used in selected components of the forthcoming, fully electric EX60 SUV, as well as other car...