The K-Car Wave: Hyundai and Kia Script a New Chapter in India
With a deep understanding of Indian consumers and a focus on localisation, Hyundai and Kia have become household names. But now, they must reinvent themselves to maintain the edge in a market they helped shape.
27 Oct 2024
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Hyundai Motor India Limited (Headquarters)
Every country invested in automotive manufacturing brings with it more than just metal and machinery— they weave a tangible expression of their culture, and a slice of who they are, into the very character of their cars. Italy, famous for its romance and beauty, is known to craft vehicles where every curve is a work of art, a mix of passion with performance.
Hyundai Motor India officials (L-R): CFO Wangdo Hur, COO Tarun Garg, MD Unsoo Kim, and Chief Manufacturing Officer Gopalakrishnan CS.
The Germans, renowned for their precision, offer sleek and modern machines, almost clinical in their ...
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