Om Group steers ahead with global JVs

The Om Group is taking a different route to growing its revenues. While flagship Om Logistics Ltd’s (OLL) sales have grown by about 30 per cent, it has acquired M/S Cross Road Logistic Pvt Ltd and also set up joint ventures in India and abroad.

Autocar Pro News DeskBy Autocar Pro News Desk calendar 10 Jun 2009 Views icon4538 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Automotive companies contribute over 70 per cent of Om Logistics’ total revenues. Despite sluggish industry growth, OLL feels that services related to the supply chain and warehousing will continue to be in demand from auto makers. The Rs 650 crore company OLL currently provides logistics services to Tata Motors, AMW, Bajaj, Mahindra & Mahindra, Honda, Maruti Suzuki, Hero Honda, Delphi and Eicher among others.

“In our drive to go global and make our presence felt in international markets, OLL has entered into joint venture relationships with international partners like Tradia Corporation of Japan and Marubeni Corporation of Japan for Omtrax Packaging Solutions and OM Marubeni Logistics, respectively,” says Akash Bansal, head - logistics, OLL.

OLL claims to be the sole multi-modal logistics company with single-window integrated logistics services for all the elements of the supply chain management in India. “OLL has evolved as a leading multi-modal logistics organisation with single-window integrated logistics services for all the elements of the supply chain management in India,” says Bansal.

The Group is now busy expanding its warehousing operations with state-of-the-art art warehouses equipped with modern material handling equipment and trained workforce for efficient logistics coordination. After the launch of the Bhiwandi-Mumbai warehouse, it is now setting up new warehouse facilities in Bangalore, Faridabad, Chennai, Ahmedabad, Halol, Pune, Noida, Goa and Patna.

Bansal says the company is tackling the downturn head-on: “We believe a careful selection of customers and planned strategy would be a key to success in such difficult times.”

IT initiatives

The IT team at OLL has developed an in-house customised ERP (enterprise resource planning) system, with enables 400 branches and over 3,000 users on board a single platform. Using this software, employees can exchange data and get updates to make informed decisions in real-time, track consignments and keep a check on their status through e-mail or SMS, and manage warehousing online among other operations. The company also offers a 24x7 customer service. By logging on the the company website, customers can check their PODs (proof of deliveries), and even invoices — not just for a few months but for the past five years. Corporate customers have been given login IDs to access information related to their consignment’s progress and delivery. Emailed customer queries are also addressed promptly by support executives.

Even warehouse management is done intelligently. These warehouses stock scores of products scientifically and the in-house developed inventory software (WIMS 2.0) stores and processes details pertaining to consignments received, inventory control, logistics and warehouse automation, order processing, fulfillment verification, and returns processing (reverse logistics). “As the Group offers state-of-the-art services to its customers, our clientele list is fast growing,” concludes Bansal.
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