Follow us
Mahindra Cero: Building a Circular Future
In a move that combines technological innovation with environmental stewardship, Mahindra's vehicle recycling venture is transforming India's automotive waste management landscape.
By Shahkar Abidi
5911 Views
From eight facilities in 41 cities, Mahindra CERO plans to open 25-30 new facilities over the next three-four years to reach 100 cities.
When Mahindra Accelo began planning its first vehicle recycling facility in 2017-18, the company took a methodical approach. The leadership team traveled extensively across Europe, Japan, and the United States to study the most advanced end-of-life vehicle recycling technologies.
Their goal was not just to replicate international best practices, but to adapt them to India's unique landscape. The resulting venture, a partnership with the Government of India's MSTC, came to be known as Mahindra CERO, incorporating technology into every aspect of the recycling process.
The company's Lean Management System (LMS) and IT integration are designed to scale with ...
RELATED ARTICLES
SPR Auto Challenges Traditional Cabin Audio with Speaker-Less Acoustic Headliner Technology
Ketan Thakkar
09 Oct 2026
By deploying top-mounted agitators that vibrate roof fabric, the Tier-1 supplier eliminates conventional speakers to red...
Building ReiseMoto: Yogesh Mahansaria’s Bet On India’s Rider Economy
Prerna Lidhoo
07 Oct 2026
After building and selling a global off-highway tyre business, Yogesh Mahansaria wants ReiseMoto to be the go-to brand f...
India's Great Tyre Build-Out
Autocar Professional Bureau
05 Oct 2026
India’s tyre makers are entering a Rs 18,000-crore investment cycle as factories run near capacity and demand shifts tow...
