Mahindra Cero: Building a Circular Future
In a move that combines technological innovation with environmental stewardship, Mahindra's vehicle recycling venture is transforming India's automotive waste management landscape.
By Shahkar Abidi
4666 Views
From eight facilities in 41 cities, Mahindra CERO plans to open 25-30 new facilities over the next three-four years to reach 100 cities.
When Mahindra Accelo began planning its first vehicle recycling facility in 2017-18, the company took a methodical approach. The leadership team traveled extensively across Europe, Japan, and the United States to study the most advanced end-of-life vehicle recycling technologies.
Their goal was not just to replicate international best practices, but to adapt them to India's unique landscape. The resulting venture, a partnership with the Government of India's MSTC, came to be known as Mahindra CERO, incorporating technology into every aspect of the recycling process.
The company's Lean Management System (LMS) and IT integration are designed to scale with ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Renault India's Quiet Fixer
Ketan Thakkar
20 Jan 2026
As the head of Renault India, Francisco Hidalgo Marques faces his biggest challenge yet.
Tesla’s Test
Ketan Thakkar
18 Jan 2026
Unlike in other markets, Tesla has taken a long-game approach in India, focusing on creating the infrastructure first.
‘India’s E20 Strategy Is the Template Europe Now Needs’
Ketan Thakkar
18 Jan 2026
Mahle CEO Arnd Franz believes India’s flex-fuel shift is proving more resilient and market-aligned than the EU’s all-ele...
