Mahindra Cero: Building a Circular Future
In a move that combines technological innovation with environmental stewardship, Mahindra's vehicle recycling venture is transforming India's automotive waste management landscape.
By Shahkar Abidi
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From eight facilities in 41 cities, Mahindra CERO plans to open 25-30 new facilities over the next three-four years to reach 100 cities.
When Mahindra Accelo began planning its first vehicle recycling facility in 2017-18, the company took a methodical approach. The leadership team traveled extensively across Europe, Japan, and the United States to study the most advanced end-of-life vehicle recycling technologies.
Their goal was not just to replicate international best practices, but to adapt them to India's unique landscape. The resulting venture, a partnership with the Government of India's MSTC, came to be known as Mahindra CERO, incorporating technology into every aspect of the recycling process.
The company's Lean Management System (LMS) and IT integration are designed to scale with ...
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