Mahindra Cero: Building a Circular Future
In a move that combines technological innovation with environmental stewardship, Mahindra's vehicle recycling venture is transforming India's automotive waste management landscape.
4944 Views
From eight facilities in 41 cities, Mahindra CERO plans to open 25-30 new facilities over the next three-four years to reach 100 cities.
When Mahindra Accelo began planning its first vehicle recycling facility in 2017-18, the company took a methodical approach. The leadership team traveled extensively across Europe, Japan, and the United States to study the most advanced end-of-life vehicle recycling technologies.
Their goal was not just to replicate international best practices, but to adapt them to India's unique landscape. The resulting venture, a partnership with the Government of India's MSTC, came to be known as Mahindra CERO, incorporating technology into every aspect of the recycling process.
The company's Lean Management System (LMS) and IT integration are designed to scale with ...
RELATED ARTICLES
From Shop Floor to Leadership: Indian Women Are Rewriting Auto's Rules
Prerna Lidhoo
13 Mar 2026
For decades, women were largely absent from assembly lines, engineering teams and leadership roles. With the rise of ele...
Can OEMs' Aftermarket Strategy Hurt Small and Independent Outlets and Chains?
Shahkar Abidi
12 Mar 2026
OEMs tighten their grip on vehicle lifecycles as independents fight for data, diagnostics and survival.
Why Women-led Factory Floors Make Business Sense
Anurag Chaturvedi
12 Mar 2026
As the industry shifts from muscle to precision, all-women factory floors are emerging not just as a statement of intent...
