Follow us
Mahindra Cero: Building a Circular Future
In a move that combines technological innovation with environmental stewardship, Mahindra's vehicle recycling venture is transforming India's automotive waste management landscape.
5465 Views
From eight facilities in 41 cities, Mahindra CERO plans to open 25-30 new facilities over the next three-four years to reach 100 cities.
When Mahindra Accelo began planning its first vehicle recycling facility in 2017-18, the company took a methodical approach. The leadership team traveled extensively across Europe, Japan, and the United States to study the most advanced end-of-life vehicle recycling technologies.
Their goal was not just to replicate international best practices, but to adapt them to India's unique landscape. The resulting venture, a partnership with the Government of India's MSTC, came to be known as Mahindra CERO, incorporating technology into every aspect of the recycling process.
The company's Lean Management System (LMS) and IT integration are designed to scale with ...
RELATED ARTICLES
Upping the Game: Tata Motors' Investment Plan for EVs, Hatchbacks and Capacity Expansion
Kiran Murali
09 Jul 2026
Tata Motors has big plans for its passenger vehicle business, with product launches lined up across segments, new capaci...
How Mercedes-Benz's Bengaluru Hub Ended up Driving its Global Software Backbone
Ketan Thakkar
07 Jul 2026
Mercedes-Benz’s global technology chief says Bengaluru is playing an increasingly central role in software, infotainment...
Beyond E20: How Geopolitical Crisis and an Industry Standstill Forced India to Redraw its Ethanol Roadmap
Shahkar Abidi
02 Jul 2026
As Brent crude spiked past $119 a barrel, India fast-tracked E22-E30 certification in weeks, reviving a Rs 50,000-crore ...
