How M&M is reimagining the SCV category with its new modular multi-fuel platform UPP
Mahindra's Urban Prosper Platform seeks to elevate small commercial vehicles with car-like comfort and technology through a modular design bringing touchscreens, airbags, and power windows to the world of sub-3.5 tonne trucks.
01 Oct 2024
8107 Views
Share -
In the inertial world of Indian commercial vehicles, Mahindra & Mahindra (M&M) has achieved something remarkable in the small CV segment: It has gone from a challenger brand with a 36% share in 2010 to the leader, accounting for one in every two small trucks. With the momentum clearly in its favour, Mahindra & Mahindra is now planning to press its advantage with a new, technology-agnostic platform for sub-3.5 tonne vehicles – the Urban Prosper Platform or UPP.
The aim behind the new platform is to bring sophistication in a segment that is defined by rugged functionality and remains ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Complete List of Cars and SUVs Tested by Bharat NCAP
Autocar India
02 Jul 2025
Bharat NCAP has crash-tested 20 models to date, including both ICE-powered vehicles and EVs.
Belrise Industries: A Story of Grit and Focus
Shahkar Abidi
30 Jun 2025
The Belrise Industries IPO is the culmination of a multi-decade journey by entrepreneur Shrikant Badve that started in a...
Mahindra and Lightweighting: Solid Steel To Nimble Aluminum
Ketan Thakkar
30 Jun 2025
Stricter emission regulations and rising fuel efficiency targets are driving a fundamental transformation in powertrain ...
