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How M&M is reimagining the SCV category with its new modular multi-fuel platform UPP

Mahindra's Urban Prosper Platform seeks to elevate small commercial vehicles with car-like comfort and technology through a modular design bringing touchscreens, airbags, and power windows to the world of sub-3.5 tonne trucks.

By Shahkar Abidi & Ketan Thakkar

01 Oct 2024

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How M&M is reimagining the SCV category with its new modular multi-fuel platform UPP

In the inertial world of Indian commercial vehicles, Mahindra & Mahindra (M&M) has achieved something remarkable in the small CV segment: It has gone from a challenger brand with a 36% share in 2010 to the leader, accounting for one in every two small trucks. With the momentum clearly in its favour, Mahindra & Mahindra is now planning to press its advantage with a new, technology-agnostic platform for sub-3.5 tonne vehicles – the Urban Prosper Platform or UPP.

The aim behind the new platform is to bring sophistication in a segment that is defined by rugged functionality and remains ...

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