How M&M is reimagining the SCV category with its new modular multi-fuel platform UPP
Mahindra's Urban Prosper Platform seeks to elevate small commercial vehicles with car-like comfort and technology through a modular design bringing touchscreens, airbags, and power windows to the world of sub-3.5 tonne trucks.
01 Oct 2024
9654 Views
Share -
In the inertial world of Indian commercial vehicles, Mahindra & Mahindra (M&M) has achieved something remarkable in the small CV segment: It has gone from a challenger brand with a 36% share in 2010 to the leader, accounting for one in every two small trucks. With the momentum clearly in its favour, Mahindra & Mahindra is now planning to press its advantage with a new, technology-agnostic platform for sub-3.5 tonne vehicles – the Urban Prosper Platform or UPP.
The aim behind the new platform is to bring sophistication in a segment that is defined by rugged functionality and remains ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Beyond Cars: VinFast's Full-spectrum EV Push in India
Kiran Murali
29 Jan 2026
With $2 billion committed, VinFast is constructing an integrated play spanning cars, scooters, buses, ride-hailing and c...
A Breather for Hero
Kiran Murali
27 Jan 2026
A combination of policy tailwinds, new products and Honda’s cautious approach on EVs put a stop to the constant encroach...
Renault India's Quiet Fixer
Ketan Thakkar
20 Jan 2026
As the head of Renault India, Francisco Hidalgo Marques faces his biggest challenge yet.
