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From battery dreams to EV giant: The Ather Energy story
Two IIT graduates set out to solve India's battery problems in 2013. They ended up building the country's premier EV brand.
07 Nov 2024
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Ather Manufacturing Plant
A decade ago, in the bustling tech hub of Bengaluru, a revolution in electric mobility was quietly taking shape, unbeknownst to the world at large and, perhaps, even to the key protagonists. Tarun Mehta and Swapnil Jain, two engineering graduates from IIT Madras, founded Ather Energy in 2013.
Their initial vision, however, wasn't immediately focused on electric scooters. The duo began with an interest in energy solutions, particularly batteries for electric vehicles, inspired by trends they observed in China. But as they delved deeper into market research and customer insights, their focus evolved. They identified a gap in the ...
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