Electra EV: Breaking free from Tata Motors' shadow
Having started as a supplier to Tata Motors' electric vehicle program, Pune-based Electra EV is now ready to expand its horizon, both within India, and beyond.
In the sprawling automotive hub of Pune, where the hum of engines and the clink of tools echo through the industrial landscape, Electrodrive Powertrain Solutions Pvt Ltd, a leading supplier of EV parts such as motors, batteries and vehicle control units, is getting ready for the next phase of its growth. Currently among the stalwart suppliers to Tata Motors’ electric vehicles (EV) programs, the company is engaged in an ambitious expansion project, aimed at increasing the share of non-Tata customers from 5% to 20%.
Electra EV’s current status belies its modest beginnings as a daring experiment, born out of ...
This is an Autocar Pro Plus article. Subscribe to continue reading.
RELATED ARTICLES
Renault India's Quiet Fixer
As the head of Renault India, Francisco Hidalgo Marques faces his biggest challenge yet.
Tesla’s Test
Unlike in other markets, Tesla has taken a long-game approach in India, focusing on creating the infrastructure first.
‘India’s E20 Strategy Is the Template Europe Now Needs’
Mahle CEO Arnd Franz believes India’s flex-fuel shift is proving more resilient and market-aligned than the EU’s all-ele...




11 Nov 2024
11236 Views
Ketan Thakkar
