Skip to main content
Pro Plus

Electra EV: Breaking free from Tata Motors' shadow

Having started as a supplier to Tata Motors' electric vehicle program, Pune-based Electra EV is now ready to expand its horizon, both within India, and beyond.

By Shahkar Abidi & Ketan Thakkar calendar 11 Nov 2024 Views icon13172 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Electra EV: Breaking free from Tata Motors' shadow

In the sprawling automotive hub of Pune, where the hum of engines and the clink of tools echo through the industrial landscape, Electrodrive Powertrain Solutions Pvt Ltd, a leading supplier of EV parts such as motors, batteries and vehicle control units, is getting ready for the next phase of its growth. Currently among the stalwart suppliers to Tata Motors’ electric vehicles (EV) programs, the company is engaged in an ambitious expansion project, aimed at increasing the share of non-Tata customers from 5% to 20%.

Electra EV’s current status belies its modest beginnings as a daring experiment, born out of ...

This is an Autocar Pro Plus article. Subscribe to continue reading.

STAY AHEAD OF THE CURVE WITH THE LATEST NEWS, ANALYSIS AND INSIGHTS INTO INDIA'S EXPANDING AUTOMOTIVE INDUSTRY

SUBSCRIBE TO AUTOCAR PRO PLUS

1 YEAR SUBSCRIPTION

$39.00

  • Unlimited Access to Pro Plus articles
  • Features and Insights
  • Opinions and Analysis
  • Pro Plus Newsletter
  • Multi-Device Accessibility
Tags: Electra EV

RELATED ARTICLES

BKT Bets on Digital, AI and Rider Communities to Build Consumer Tyre Brand 

auther Darshan Nakhwa calendar20 Aug 2026

BKT plans to use digital media, AI-led consumer engagement and community marketing to build recall as on-highway tyres b...

Pro Plus

One Year In, VinFast Faces Its Real India Test

auther Prerna Lidhoo calendar19 Aug 2026

A year after entering India and crossing the 10,000-vehicle production milestone at its Thoothukudi plant, VinFast has p...

Pro Plus

The Gas Gambit: How CNG Became Maruti Suzuki’s True Growth Engine

auther Ketan Thakkar calendar17 Aug 2026

A 15-year CNG bet allowed Maruti to outpace EV rivals without changing customer habits.