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Electra EV: Breaking free from Tata Motors' shadow

Having started as a supplier to Tata Motors' electric vehicle program, Pune-based Electra EV is now ready to expand its horizon, both within India, and beyond.

By Shahkar Abidi & Ketan Thakkar calendar 11 Nov 2024 Views icon9262 Views Share - Share to Facebook Share to Twitter Share to LinkedIn Share to Whatsapp
Electra EV: Breaking free from Tata Motors' shadow

In the sprawling automotive hub of Pune, where the hum of engines and the clink of tools echo through the industrial landscape, Electrodrive Powertrain Solutions Pvt Ltd, a leading supplier of EV parts such as motors, batteries and vehicle control units, is getting ready for the next phase of its growth. Currently among the stalwart suppliers to Tata Motors’ electric vehicles (EV) programs, the company is engaged in an ambitious expansion project, aimed at increasing the share of non-Tata customers from 5% to 20%.

Electra EV’s current status belies its modest beginnings as a daring experiment, born out of ...

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