Electra EV: Breaking free from Tata Motors' shadow
Having started as a supplier to Tata Motors' electric vehicle program, Pune-based Electra EV is now ready to expand its horizon, both within India, and beyond.
In the sprawling automotive hub of Pune, where the hum of engines and the clink of tools echo through the industrial landscape, Electrodrive Powertrain Solutions Pvt Ltd, a leading supplier of EV parts such as motors, batteries and vehicle control units, is getting ready for the next phase of its growth. Currently among the stalwart suppliers to Tata Motors’ electric vehicles (EV) programs, the company is engaged in an ambitious expansion project, aimed at increasing the share of non-Tata customers from 5% to 20%.
Electra EV’s current status belies its modest beginnings as a daring experiment, born out of ...
RELATED ARTICLES
BKT Bets on Digital, AI and Rider Communities to Build Consumer Tyre Brand
BKT plans to use digital media, AI-led consumer engagement and community marketing to build recall as on-highway tyres b...
One Year In, VinFast Faces Its Real India Test
A year after entering India and crossing the 10,000-vehicle production milestone at its Thoothukudi plant, VinFast has p...
The Gas Gambit: How CNG Became Maruti Suzuki’s True Growth Engine
A 15-year CNG bet allowed Maruti to outpace EV rivals without changing customer habits.


11 Nov 2024
13172 Views

Prerna Lidhoo