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SEG Sets Its Eyes on The EV Market

Nearly eight years after it was spun out of Bosch, motor maker SEG Automotive is busy finding new avenues of growth in the electric vehicle space.

By Shahkar Abidi

12 Mar 2025

5920 Views

In the throes of World War I, as the clamour of conflict reverberated across Europe, a quieter but no less significant revolution was unfolding in the world of automotive engineering. The demands of the battlefield had elevated the automobile from a novel convenience to a military necessity, spurring a race for innovation in the industry. Engineers across the continent, driven by the exigencies of war, began crafting engines that were smaller, lighter, and faster, prioritising horsepower over heft.

Among these trailblazers stood Robert Bosch, a German industrialist with an uncanny eye for the future. In March 1914, Bosch unveiled the ...

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