Bosch’s Localised Approach In India And Its Global Vision

India’s prominence in the global automotive industry is set to grow significantly, as Bosch, the German engineering and technology giant, shifts greater focus to the country in its global strategy. With India already serving as a key center for Bosch’s two-wheeler and three wheeler division—pioneering advancements in fuel injection and electric vehicle (EV) technologies, this strategic emphasis reflects the country's importance in the company’s long-term roadmap.

Andreas Dempf, Head of Sales and Customers for Bosch Mobility Solutions, articulated this evolving approach. “So domain-wise, we take a call on which region takes the lead. For instance, in electronic fuel injection, ...