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Bosch’s Localised Approach In India And Its Global Vision

Bosch is ramping up its focus on India, reinforcing the country’s role as a critical hub for two- and three-wheeler innovation. With extensive localisation, cutting-edge software expertise, and increasing manufacturing muscle, India is set to become a cornerstone of Bosch’s global mobility vision.

By Ketan Thakkar & Shahkar Abidi

17 Mar 2025

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Bosch’s Localised Approach In India And Its Global Vision

India’s prominence in the global automotive industry is set to grow significantly, as Bosch, the German engineering and technology giant, shifts greater focus to the country in its global strategy. With India already serving as a key center for Bosch’s two-wheeler and three wheeler division—pioneering advancements in fuel injection and electric vehicle (EV) technologies, this strategic emphasis reflects the country's importance in the company’s long-term roadmap.

Andreas Dempf, Head of Sales and Customers for Bosch Mobility Solutions, articulated this evolving approach. “So domain-wise, we take a call on which region takes the lead. For instance, in electronic fuel injection, ...

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