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[PLUS] M&M takes a big leap into software-defined vehicles with MAIA
The brand-new Ethernet-based E/E architecture that debuted in the BE 6 and XEV 9e will help Mahindra future-proof its offerings with seamless integration of features such as ADAS, real-time drowsiness detection and OTA updates.
By Ketan Thakkar & Hormazd Sorabjee
31 Dec 2024
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![[PLUS] M&M takes a big leap into software-defined vehicles with MAIA](https://img.autocarpro.in/autocarpro/c315bd3f-7efd-46ab-8bf5-1ac7ff76f715_IMG20241231WA0028.jpg?w=750&h=490&q=75&c=1 "[PLUS] M&M takes a big leap into software-defined vehicles with MAIA")
In a significant stride towards next-generation automotive technology, Mahindra & Mahindra (M&M) is redefining its vehicle architecture with a brand-new electrical and electronic (E/E) architecture that debuted in the BE 6 and XEV 9e.
Dubbed ‘MAIA’, an acronym for Mahindra AI Architecture, it is the first Ethernet-based E/E architecture from an Indian OEM and the backbone for the automaker’s future generation of software-defined vehicles (SDV).
Using such an architecture allows Mahindra to unlock a plethora of tech features, which can only operate with ultra-high-speed data transfer rates made possible only with Ethernet. (See box).
This bold move ...
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