M&M launches double-cab Genio
Mahindra & Mahindra has launched the Genio DC, the double-cab version of the Genio pickup. The vehicle is targeted at small and medium entrepreneurs (SMEs) and businessmen alike.
The Denio DC is the fourth product to roll out of M&M’s Chakan plant in Maharashtra. In addition to the Bolero Maxi Truck and the Getaway, the Genio single-cab and now the double-cab will enhance Mahindra’s pickup range. The Genio DC will costs Rs 5.46 lakh (ex-showroom Karnataka, BS3) for the base version and Rs 5.95 lakh (ex-showroom Karnataka, BS 3) for the top-end version.
M&M developed the Genio at an initial investment of Rs 225 crore. The company is also working on a CNG-powered version and has plans to export the vehicle. The Genio DC will compete with the Tata 207Di which has both single and double-cab variants.
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