Recent Articles Published by Prerna Lidhoo
MINI Bets on SUVs to Expand Its Addressable Market in India; the new Countryman Leads Push for 2x Growth

autherPrerna Lidhoo calendar18 Jun 2026

After years as a niche luxury brand, MINI India is reinventing itself around the Countryman, local assembly and networ...

Mercedes-Benz India Line-Up E20-Compliant; Higher Blends Will Need Retesting: Iyer 

By Darshan Nakhwa and Prerna Lidhoo calendar15 Jun 2026

The luxury carmaker rules out retrofits for high-concentration ethanol fuels and advocates for plug-in hybrids to lowe...

Mercedes-Benz Rules Out Portfolio-Wide PHEV Push as High Costs Limit Business Case 

By Darshan Nakhwa and Prerna Lidhoo calendar15 Jun 2026

The luxury car maker will introduce plug-in hybrids only where customers are willing to absorb the technology premium;...

Mercedes-Benz Launches S-Class PHEV at ₹2.20 Crore; Deliveries to Begin in Q4

autherPrerna Lidhoo calendar15 Jun 2026

The S-Class PHEV offers up to 115km of electric range, 60kW DC fast charging and 32.3kmpl WLTP-certified combined effi...

VIDEO: River Mobility: The EV Startup That Refused to Scale Blindly | Start to Scale Ep. 1

autherPrerna Lidhoo calendar07 Jun 2026

Aravind Mani, Co-founder & CEO of River Mobility, unpacks the realities of building an EV startup in one of the world'...

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Tata Motors' X Alpha Architecture Aims to Reinvent the Small Car

By Ketan Thakkar, Prerna Lidhoo and Mugdha Mishra calendar30 May 2026

The next-generation Tiago and Tiago EV blend the low-cost strengths of Tata Motors' older X0 architecture with the mod...

India's Passenger EV Market Set for Breakout Year; Sales Could Reach 400,000 Units in FY27

By Prerna Lidhoo, Kiran Murali and Ketan Thakkar calendar30 May 2026

Automakers expand production amid surging bookings, with industry penetration expected to nearly double from FY26 leve...

West Asia Crisis Sparks EV Demand Surge at Tata Motors; Capacity Increase to 15,000 Units Per Month Planned

By Prerna Lidhoo, Mugdha Mishra & Ketan Thakkar calendar28 May 2026

Sharp spike in EV demand over the last two months positions Tata Motors to potentially cross 1 lakh annual EV volumes ...

‘We’ll be the Last Man Standing on Hatches’: Tata Motors’ Shailesh Chandra Expects Tiago to Drive 20% Segment Share

By Prerna Lidhoo, Mugdha Mishra and Ketan Thakkar calendar28 May 2026

The automaker aims to grow hatchbacks from 15% to 20% of its passenger vehicle mix, targeting first-time buyers in sma...

Stellantis to Develop India-Made Jeep for Global Markets Through Tata Motors Partnership 

autherPrerna Lidhoo calendar21 May 2026

The automaker plans to leverage its joint venture with Tata Motors to establish the country as a low cost export and e...