Recent Articles Published by Prerna Lidhoo
Tata Motors Banks on Festive Season to Reignite Domestic Auto Demand

autherPrerna Lidhoo calendar08 Aug 2025

With inventory levels corrected and fresh launches in the pipeline, CFO Balaji signals confidence in a stronger second...

Maruti Suzuki’s Small Cars Surge, SUVs Lose Traction  

autherPrerna Lidhoo calendar01 Aug 2025

This compact segment surge comes amid sustained pressure on the entry-level car market, driven by rising costs and a c...

We’ll Cover All Segments from A to C in Two Years: Renault India's Venkatram Mamillapalle

autherPrerna Lidhoo calendar01 Aug 2025

Renault bets big on India with localised designs, expanded lineup, and export ambitions, eyeing growth while navigatin...

Mahindra Achieves 8% EV Share, Tops e-SUV Revenue Charts

By Prerna Lidhoo and Ketan Thakkar calendar30 Jul 2025

The Born Electric rollout gathers pace as EV penetration hits record high.

Hyundai Sees Highest-Ever Rural Penetration in Q1 Led by SUV Demand

autherPrerna Lidhoo calendar30 Jul 2025

With SUVs making up the bulk of rural demand, the company is expanding dealerships and customizing outreach to tap dee...

Banking on Festive Recovery: Hyundai’s Tarun Garg on Navigating Q1 SUV Sales Slump

autherPrerna Lidhoo calendar30 Jul 2025

Intensifying competition and geopolitical turmoil triggered a 10% fall in SUV dispatches, even as the company held fir...

India-UK Sign FTA to Help Boost Auto and Clean Tech Trade Ties

autherPrerna Lidhoo calendar24 Jul 2025

For the automotive sector, the FTA is expected to significantly boost bilateral trade and investment flows.

Renault India Revival Strategy: Localization, New Models and a Multi-Energy Approach

autherPrerna Lidhoo calendar23 Jul 2025

Renault India MD Venkatram Mamillapalle outlines revival plan, says India is entering Renault’s next growth phase post...

Pro Plus
The Design Strategy Behind Mahindra's Remarkable Rise

By Darshan Nakhwa, Prerna Lidhoo & Ketan Thakkar calendar21 Jul 2025

How Mahindra went from relying on global design houses to building a future-ready, digitally empowered, and globally c...

How Hyundai Creta Still Rules the Roads After a Decade

autherPrerna Lidhoo calendar21 Jul 2025

The model has sold over 1.2 million units since 2015 launch, posting 47,662 units in Q1 2025 despite increased competi...