Toyota Hyryder Outsells Innova Again in March, Sells 99,890 Units in FY2026

The Toyota Urban Cruiser Hyryder midsize SUV has outsold Toyota Kirloskar Motor’s best-selling model, the Innova MPV, for the third time in FY2026 and for two months in a row. 

Having first achieved this feat with its highest monthly wholesales of 11,555 units in October 2025, news which was broken by Autocar Professional, the Hyryder repeated the act in February 2026 with sales of 9,359 units and now in March. In March 2026, the Hyryder sold 10,206 units, up 93% YoY (March 2025: 5,286 units), which is 50 units more than the combined sales of the Innova Hycross and the Crysta (10,156 units, up 3% YoY).

This made the Hyryder the best-selling Toyota model in March 2026, accounting for a 29% share of TKM’s domestic market factory dispatches of 35,125 units, up 19% YoY, which is similar to the two Innovas’ share. 

Though the Hyryder outsold the Innova thrice in FY2026, the MPV remained TKM’s best-selling model with 112,186 units to the Hyryder’s 99,890 units. Will the Hyryder turn the tables on the Innova in FY2027? 

The Urban Cruiser Hyryder’s March sales constitute the second instance of the midsize SUV surpassing 10,000 units after October 2025 (11,555 units). The midsize SUV’s cumulative 12-month wholesales of 99,890 units in FY2026 are a handsome 65% YoY increase (FY2026: 60,388 units), albeit they missed hitting the 100,000 fiscal year milestone by a whisker – just 110 units. The YoY increase is an additional 39,502 units, which has powered Toyota India’s record wholesales of over 360,000 passenger vehicles last fiscal. 

What added tailwinds to the Hyryder sales in the second half of FY2026 was the GST 2.0-driven price reduction, followed a few months later by the launch of the Hyryder Aero Edition which features an exclusive styling package with front spoiler, rear spoiler and side skirts. End-January 2026 saw TKM introduce an official accessories ‘Tech Package’, which adds some features and safety kit for a Rs 29,499 premium, a strategic model-differentiator move which would have helped accelerate sales.

Nevertheless, despite the charge of the Hyryder, the Innova maintained its numero uno status in the Toyota India stable and kept its midsize SUV sibling at bay in FY2026. In FY2026, combined Innova Hycross and Crysta sales were 112,186 units, up 5% YoY (FY2025: 107,204 units) and 12,296 units ahead of the Hyryder. 

Despite the growing competition, the Hyryder has made its mark in the midsize SUV market. The strong-hybrid variant has an EV-only mode that delivers stellar economy.

Making a Mark in a Competitive Midsize SUV Market

The Urban Cruiser Hyryder is part of the competitive midsize SUV pack which has been witnessing growing demand over the past year. Its rivals include the Tata Sierra, Hyundai Creta, Maruti Victoris, Kia Seltos, Maruti Grand Vitara, Skoda Kushaq, Volkswagen Taigun, Renault Duster and Citroen Aircross. It also competes with SUV-coupes like the Tata Curvv and Citroen Basalt.

The petrol-only SUV is currently available in 13 variants — 8 petrol, 2 CNG, and 3 strong hybrid — with pricing starting at Rs 10.99 lakh for the Petrol E Neodrive MT trim to the top-end Petrol V Hybrid AT trim (Rs 19.99 lakh ex-showroom). The engines on option are a 103hp petrol and a 116hp strong-hybrid petrol, with manual and automatic transmission choices. The petrol engine is also available with an AWD option with an automatic transmission. A CNG powertrain (89hp and 121.5 Nm) mated with only a manual transmission is also offered. The Toyota Hyryder’s mileage ranges between 19.2kpl and 27.97kpl.

The Hyryder’s USP is its strong-hybrid petrol powertrain, aimed at filling the void created by the lack of a diesel engine and also bridging the gap between petrol and EVs. With a claimed fuel efficiency figure of 27.97kpl, the Hyryder is one of the most fuel-efficient vehicles available in India and benefits from technology that minimises losses in a pure IC engine through electrification — leveraging benefits such as brake-energy recuperation and turning off the engine while idling excessively.

The Hyryder, launched in September 2022, drove past the 200,000 sales milestone in December 2026, and has clocked total sales of 232,033 units from launch till end-March 2026. While the first 100,000 units were sold in 26 months, the next 100,000 units’ sales took 15 months, reflecting the frenetic increase in customer demand as well as its growing share of TKM sales. Over 85,000 units have also been exported till date. 

In FY2026, while the two Innovas took the 11^th rank amongst the best-selling utility vehicles, the Toyota Urban Cruiser’s stellar performance saw its jump five ranks YoY to No. 14 and helped Toyota Kirloskar Motor achieve record UV and PV sales in FY2026. 

Of the company’s 10-model portfolio, the Innova continued to have the largest model-wise share – 31% in FY2026. The Hyryder with 27% was its second best-selling product, maintaining this podium position right since FY2024 which was its first full year of sale. Will the Hyryder, which is witnessing a much higher rate of growth than the Innova and also outsold the MPV in the last quarter of FY2026, turn the tables on its big brother in FY2027? Watch this space for the latest sales and number-crunching analyses. 

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