Ather Energy Becomes Third Indian E-Scooter Maker to Sell Over 300,000 Units This Year

Ather Energy has become the third electric scooter manufacturer in India after TVS Motor Co and Bajaj Auto to register retail sales of over 300,000 units in the current calendar year. Between January 1 and November 6, 2026, the Bengaluru-based smart e-scooter OEM has delivered 301,133 units to customers and registered strong 67% YoY growth. This gives the company a 16.32% share of the 18,39,939 electric 2-wheelers sold in India in the past 10 months and six days. This is the highest level of market share Ather has achieved to date and improves upon the 16.12% it had in CY2025 when it sold 216,463 units.

Ather’s performance this year sees it cross 300,000 annual sales for the first time and puts the company on track to sell a record 350,000-plus e-scooters. In CY2026 YTD, Ather maintains its No. 3 e-2W OEM rank after TVS Motor Co (483,488 units, 26% market share) and Bajaj Auto (414,186 units, 22% market share) and is well ahead of fourth-ranked Hero MotoCorp Vida (208,454 units, 11% market share).

March (36,630 units) remains Ather Energy’s highest monthly retail sales. The company would have achieved higher numbers but for capacity constraints which have hindered dispatches to showrooms.

In March 2026, Ather clocked its highest monthly sales – 36,630 units – which was also the first time it crossed the 30,000 mark and had an 18% share of India 2W Inc’s fourth-highest monthly sales of 199,437 units. In fact, in the past 13 months – the manufacturer of the Rizta, 450S, 450X, 450 Apex and the new Konarc, has crossed the 30,000-unit monthly sales mark six times: October 2025 (30,246 units), March (36,630 units), June (31,529 units), July (30,709 units), September (30,973 units) and October (31,941 units).

While the Konarc family e-scooter, launched on August 29, was expected to drive higher monthly numbers for Ather, manufacturing capacity constraints have hindered dispatches to showrooms. The Konarc strategically targets the mainstream mass-market, however, contrary to what was promised at launch, Ather changed the variant launch sequence, prioritising the mid-variants ahead of the base, with the latter now expected in Q1 of CY2027. The decision comes as the company struggles to meet demand for its existing scooters, and the new manufacturing facility in Chhatrapati Sambhajinagar should help with that.

In terms of its total retail sales from CY2018 till November 6, 2026, as per Vahan, Ather Energy, which crossed the 800,000 milestone in end-September, has delivered 843,276 units This gives the 301,133 units delivered in this year to date the highest share of 36 percent.

Also read: Bajaj Chetak Becomes Third Indian Electric Scooter OEM to Cross 10 Lakh Sales

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