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Amara Raja Sets Up Dedicated Vehicle Maintenance Unit Under Amaron Assist Brand with Rs 100 Crore Investment
The battery manufacturer expands into tech-enabled vehicle maintenance, battery support, and roadside assistance under Amaron Assist brand.
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Amara Raja Energy & Mobility has approved the incorporation of a wholly-owned subsidiary in India dedicated to automotive and battery services. The decision, authorized by the board of directors on Monday, involves an initial capital commitment of up to Rs 100 crore to be deployed in tranches.
The new entity, to be incorporated in Telangana within the next two months, will operate as a technology-led services and solutions business. The enterprise will offer automotive maintenance, battery servicing, vehicle care, and mobility assistance under the 'Amaron Assist' brand, building on the company's existing retail and distribution network.
Amara Raja Energy & Mobility said it will retain 100 percent equity ownership and control of the proposed subsidiary post-incorporation.
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