Tata Curvv sells 18,670 units in four months since launch

The Tata Curvv SUV-coupé, the eighth model in Tata Motors’ passenger vehicle portfolio and its fifth utility vehicle, has clocked estimated wholesales of 18,670 units in the August to November 2024 period.

Launched first in its electric avatar on August 7 and then by the petrol- and diesel-engined variants on September 2, the Tata Curvv with 18,670 units is now the fifth best-selling model and the third highest-selling SUV for the company in the current fiscal after the Punch (132,995 units), Nexon (102,438 units), Tiago (42,521 units) and the Altroz (28,026 units). Eight months into FY2025, the Curvv is ahead of the Safari (14,125 units), Harrier (13,522 units) and the Tigor (10,944 units).  

The Tata Curvv opened its wholesales account in August with 3,455 units, clocked 4,763 units in September and then surpassed 5,000-unit monthly sales in both October (5,351 units) and November (5,101 units). However, the model-wise split between the ICE and EV variants of Tata Motors’ first SUV-coupé is not available.

Considering Tata Motors’ passenger vehicle wholesales for the past four months are estimated to be 180,399 units, the Tata Curvv (18,670 units) accounts for a 10% share. Its contribution rises to 12.69% of the estimated 147,103 Tata utility vehicles dispatched in April-November 2024.  

The ICE Curvv is available with three options – two petrol and one diesel.

The ICE Curvv, with has 34 variants on sale, has a starting on-road price of Rs 12.19 lakh (on-road Mumbai) for the base 1.2 Smart petrol variant and goes up to Rs 23.30 for the top-end 1.5 Accomplished+ A DCT diesel variant. 

This grown-up sibling of the Tata Nexon goes head-to-head with the Citroen Basalt (which has sold an estimated 1,188 units in August-November 2024), and aims to disrupt the midsize SUV segment as an alternative to the Hyundai Creta, Maruti Grand Vitara, Kia Seltos, Toyota Hyryder, MG Astor Honda Elevate, Skoda Kushaq and the Volkswagen Taigun as its main rivals.

Developed on Tata Motors’ new ATLAS platform, the ICE Curvv is available with three options – a 120hp, 170 Nm, 1.2-litre, three-cylinder diesel engine which delivers 118hp, and a new 1.2-litre DI turbo-petrol ‘Hyperion’ engine which produces 125hp and 225 Nm. All three powerplants get a six-speed manual transmission as standard fitment, while a seven-speed dual-clutch automatic is offered as an option.

The Tata Curvv’ interiors, barring minuscule changes like a dual-tone burgundy-and-black theme, are from siblings Nexon and Nexon EV – the dashboard design and centre console are the same, while the four-spoke steering is from the Harrier and Safari SUVs.

The Curvv does well on the feature front with a segment-first powered tailgate with gesture control, 18-inch alloy wheels, flush door handles, a 12.3-inch touchscreen infotainment system, a fully digital driver’s display, a panoramic sunroof, reclining rear seat, and ventilated front seats. The Curvv’s safety suite consists of six airbags, Level 2 ADAS, ESC, disc brakes on all four wheels, TPMS, a 360-degree camera, an electronic parking brake with auto-hold, and more.

The Curvv EV, available in seven variants, starting at Rs 18.95 lakh for the Creative 45 and rising up to Rs 23.67 lakh (on-raod Mumbai) for the top-end Empowered+ A55, is squarely targeted at the MG ZS EV which has a sticker price between Rs 18.98 lakh and Rs 25.44 lakh.

Since the Curvv EV’s launch in August, Tata Motors has sold 21,172 EVs in the past four months. Total Tata EV dispatches in the April-November 2024 at 42,778 units are down 11% YoY (April-November 2023: 48,187 units). The Curvv EV’s specific share of Tata EV wholesales is not available as yet.

The Curvv EV has two battery pack options: a 40.5kWh unit for the Creative, Accomplished and Accomplished+ variants, and a 55kWh one for the Accomplished, Accomplished+ S, Empowered+, and Empowered+ A variants. While the former has an MIDC range of 502km, the latter can travel 585km on a single charge. Tata Motors claims that its own C75 standard of testing (which is closer to a real-world figure) will see the long-range model go 400-425km on a single charge, while the 45kWh Curvv EV has a C75 range of 330-350km. For reference, the MG ZS EV's 50.3kWh unit has an ARAI-rated 461km.

All variants get a 167hp electric motor mounted on the front axle, enabling the Curvv EV to accelerate from 0-100kph in 8.6 seconds and hit a top speed of 160kph. Tata claims that the battery can get up to 150km worth of charge in just 15 minutes, and 10-80% charge in 40 minutes, on a 70kW charger. The iRA app is said to have an integrated charge point and the model comes with vehicle-to-load (V2L) and vehicle to vehicle (V2V) charging capabilities. 

The Tata Curvv, which aced the Bharat NCAP crash test with a five-star rating for both the ICE and EV versions, will have to contend with a new rival in CY2025 in the form of the recently unveiled Mahindra BE 6e SUV-coupé which, along with the XEV 9e, has shaken and stirred the EV market with its shock pricing especially for the features, technology and performance it offers.
(With inputs from Autocar India)

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