Ather Energy, which was a third-largest contributor to India Electric 2W Inc’s record retails of 1.28 million units in CY2025 and over 1.4 million units in FY2026, has just recorded yet another milestone. As per the Vahan portal, the Bengaluru-based smart electric scooter OEM has clocked cumulative sales of 604,497 units from CY2018 till April 22, 2026 (see 8-year and 4-months retail sales split below).

Between January 1, 2025 and April 22, 2026, this e-2W startup has delivered 300,288 e-scooters to its customers. This means 50% of Ather’s total sales since CY2018 have come in the past 16 months, reflecting the rapid pace of demand for Ather scooters.

The 99,159 e-scooters delivered between January 1 and April 22 this year give Ather Energy an 18.50% share of the 535,735 e-2Ws sold in CY2026 YTD. This is its highest market share yet. 

While sales in the first four years from CY2018 to CY2021 were minimal, and included the two-year impact of the Covid-19 pandemic, demand took off from CY2022 when Ather sold 51,811 units and accounted for an 8% share of the e-2W industry sales of 156,329 units.

In CY2023, when its sales crossed the 100,000-unit mark for the first time, Ather (104,742 units, up 102%) had a 12% market share. In CY2024, the EV maker clocked retail sales of 126,358 units and had an 11% share of the 1.14 million e-2Ws sold in India. In CY2025, Ather scaled a new high for annual sales – 201,129 units with 59% YoY growth – which gave it a 16% share of the record 1.28 million e-2Ws sold in India last year.

The company is maintaining the same rich vein of growth in CY2026. Between January 1 and April 22, 2026, as per Vahan, 99,159 Ather scooters have been bought and delivered to customers. This gives the EV OEM an 18.50% share in the current calendar year to date, which is the highest yet for Ather.

March 2026 delivered the highest monthly sales for Ather – 36,034 units – which is also the first time when it crossed the 30,000 mark and had a 19% share of India 2W Inc’s best-ever monthly sales of over 190,000 units. In fact, between October 2025 and April 2026 (1-22), the manufacturer of the 450S, 450X, 450 Apex and the Rizta has crossed 20,000 monthly sales six times.

Ather’s EV journey which began with the 450 (left) has accelerated after it launched the Rizta family scooter (right) in June 2024. The Rizta currently commands between 70-75% of monthly wholesales.

RIZTA FAMILY SCOOTER: THE GROWTH ACCELERATOR

Ather Energy’s growth accelerator has been the premium Rizta family scooter which currently accounts for 70-75% of its sales. Launched in April 2024, the Rizta, with an IDC range of 159km per charge, has marked a strategic product shift for Ather and given its sales a massive boost.

Designed and developed with a focus on practicality – and also to take on the competition in the form of the TVS iQube, Bajaj Chetak and Hero Vida – the Rizta’s highlights include the largest two-wheeler seat in India, ample storage space and a host of user-friendly features. 

What has also drawn buyers to Ather products is its BaaS business model which has enabled a reduction of the upfront price of the Rizta S, which has a starting price of Rs 117,500 (ex-showroom Bengaluru) to Rs 76,000, making the premium family scooter far more affordable. 

Ather’s new EL scalable and cost-effective chassis platform will spawn a varied model range including a family scooter, a maxi-scooter and even a sporty performance scooter.  

NEW EL PLATFORM AND THIRD PLANT COMING UP IN MAHARASHTRA

Last August, Ather Energy revealed its new EL platform which is engineered to accommodate a wide range of specifications, including both LFP and NMC battery chemistries with capacities from 2.2 kWh to 5 kWh, as well as two distinct wheel sizes (12-inch and 14-inch). affordable electric scooter platform EL, which the company says is the most versatile and scalable one. ​The platform can produce a diverse range of scooters, from commuter and family to high-performance models, offering various battery sizes, wheel dimensions, and dashboard designs.

The e-2W startup also has an eye on the nascent electric motorcycle market. Ather, which is now the firm No. 3 in e-scooters after TVS Motor Co and Bajaj Auto, has outlined a strategic future growth programme which includes e-motorcycles. Along with the new EL e-scooter platform, Ather is also developing the Zenith platform which will spawn electric 2Ws that target the 125-300cc motorcycle segments. Work on an Ather e-motorcycle is understood be in the early stages.

Meanwhile, Ather is set to substantially expand its manufacturing capacity from the current 420,000 units per annum from its two existing plants at Hosur in Tamil Nadu, one each for e-2W assembly and battery production. A third plant in Chhatrapati Sambhaji Nagar, Maharashtra, with annual capacity of a million units, will expand capacity to 1.42 million units. The first phase of this upcoming high-tech facility is slated to go on stream in the second half of CY2026, around July this year.

Will the energetic e-2W startup, at some stage in the future, go on to upset market leaders TVS Motor and Bajaj Auto? That remains to be seen but the fact of the matter is that with a strong demand for its products particularly the Rizta, a fast-growing sales network, expanding reach into Tier 2 and 3 markets, an all-new platform and upcoming new plant, Ather Energy is taking the battle into the top two legacy players’ camps.

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