Target 90K units for Jawa this year?

Jawa's was the most hyped launch and, perhaps, the most welcomed auto brand in India last year. 2019 will be crucial for the brand as deliveries begin from March. Bookings were stopped on Christmas day as the two Jawa models – Jawa and Forty Two – are sold out till September 2019. Though the company is not commenting on numbers, it is learnt that the target for the first year is 90,000 units.  

According to an industry source, 200 motorcycles are produced per shift. The plant in Pithampur currently operates in a single shift. While Classic Legends, the Mahindra-backed owner of Jawa and BSA brands, has received an encouraging response from customers, it has to ensure smooth delivery experiences and good aftersales support to build a success story. 

According to the company, the focus first is to ensure  good production quality consistently and then a ramp up in output.  "The company will soon send out a communication, directly informing every customer about their delivery timeline. We will work on ramping up our production to reduce the waiting period, but quality is paramount for us and we request patience and understanding from Jawa fans. The wait, we promise, will be worth it,” said Anupam Thareja, co-founder, Classic Legends, last month.

Also read: Jawa begins deliveries with first bike to enthusiast in Mumbai

Jawa's Ashish Joshi: ‘We intend to keep adding motorcycles and engine platforms.'