Four-and-half-month after it launched the Jawa motorcycle brand in India, Classic Legends has begun delivery of Jawa motorcycles to its customers from today. The motorcycles will be handed over to customers who had made bookings online from November 15, 2019 as per the booking sequence.
Handing over the first motorcycle, a Jawa, Anupam Thareja, founder, Classic Legends and founder and managing partner, Phi Capital, said, “This is the most important milestone yet in this journey as the first Jawa motorcycles hit the road today. Since we launched the brand and our motorcycles in November last year, it was not just a tremendous response that we received from our customers, but also unparalleled trust in the form of bookings, starting from day one. Today, we enter the next phase of our journey where we set out to begin fulfilling our commitment towards our customers.”
Ashish Joshi, CEO, Classic Legends, said: “The last few months were really action packed for us at Jawa Motorcycles as we worked round the clock to set up our dealership network across India and start production simultaneously to meet our delivery commitments. Now that we are ready with our network, we begin deliveries of motorcycles to our customers and appreciate their trust and patience. As we move ahead, we will be reaching out to customers who have booked their Jawa motorcycles online as their names comes up in the delivery sequence.”
Aggressive dealer network programme underway
Prior to this delivery announcement, Classic Legends followed an aggressive approach towards setting up its sales and service network. The company now operates 95 Jawa Motorcycles dealerships across 77 cities in India.
The brand has made this massive expansion across the country in a span of just three months, making this the fastest for any automobile manufacturer in India. With this vast nationwide dealership base, Classic Legends is now best poised to deliver the motorcycles to its customers from every part of the country as per the committed timeline. Customers can continue booking the motorcycles by visiting a nearby showroom.
The company also announced an industry first motorcycle exchange program across all its dealerships through Mahindra First Choice Wheels – India’s No. 1 pre-owned vehicle brand. This will allow interested customers to walk into the dealership with any old bike and get it exchanged for a brand new Jawa.
The company will also be offering the largest number of financial tie-ups with best in class finance schemes for its customers. The list of financial partners includes HDFC Bank, Tata Capital, ICICI Bank, Mahindra Finance, Capital First (now IDFC Bank), L&T Finance Limited and Hinduja Leyland Finance at the national level in addition to regional partners.
The Jawa motorcycles are powered by an all-new 293cc, liquid-cooled, single-cylinder, DOHC engine nestled within a double-cradle chassis. The Jawa and Jawa forty two are priced at Rs 164,000 and Rs 155,000 respectively (ex-showroom, Delhi); the dual-channel ABS variants will be priced at Rs 172,942 and Rs 163,942 respectively. The motorcycles are manufactured at the company's Pithampur plant in Madhya Pradesh.
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