'We are excited about India building tech for the world': Baskar Ceri
With software-defined vehicles (SDVs) emerging as the next megatrend in the automotive landscape, India holds promise with its robust capabilities in embedded software.
As software-defined vehicles (SDVs) emerge strongly as the next big frontier in the automotive landscape, Tier-1s and OEMs are developing innovative solutions in the areas of connectivity, ADAS, and in-cabin experiences.
National Instruments, which is a key player in the area of test and measurement tools for enabling faster time-to-market for automotive companies, bets big on India's potential in the SDV era. "We are excited about India building tech for the world,' says Baskar Ceri, Managing Director, NI - India, in this exclusive interview.
VIDEO:
RELATED ARTICLES
Can Stellantis Turn its India Business Around with 12 New Models? | Deep Drive Podcast
Jeep and Citroen's parent company outlines its most detailed India roadmap yet, spanning small EVs, Tata-platform SUVs, ...
Video: Can the India-UK FTA Transform Bentley’s Business in India?
Bentley expects an 80% reduction in import duties under the UK-India trade agreement to support sales growth, improve ac...
Astranova’s NBFC: NovaFusion Capital Launched | ₹5,000 Crore Target, EV Lending for Gig Drivers & Fleets
Kunal Mundra and Shraddha Srimal discuss NovaFusion Capital’s NBFC approval, targeting a ₹5,000 crore portfolio, and exp...



31 Jul 2025
Autocar Professional Bureau

Prerna Lidhoo