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Video: Why M&M’s XEV 9S Could Redefine India’s Rs 20 Lakhs+ EV Segment
Mahindra sells 30,000 premium EVs, targeting 8,000 monthly units by April. Focus includes modular batteries, highway charging infrastructure, and the ₹20 lakh-plus segment with fast-charging technology.
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Mahindra is going all-in on the premium electric SUV space and the XEV 9S is at the centre of that strategy. In this exclusive conversation, we dive into Mahindra’s explosive EV momentum, with 30,000 units of the XUV 9E and BE6 already sold, a clear focus on the ₹20 lakh-plus EV segment, and plans to scale production to 8,000 units a month by April. We also break down:
- How modular battery architecture is helping Mahindra target multiple EV segments
- Why EVs are no longer a compromise for Indian buyers
- How XUV 700 customers could naturally upgrade to the XEV 9S
- The logic behind India’s key highway charging corridors
- Mahindra’s 180 kW fast chargers and 18-minute average charging time at Murthal
- With nearly 65 highways carrying 90% of India’s traffic, Mahindra’s charging and product strategy could play a defining role in India’s premium EV future.
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