Video: What Drove BMW India’s Strongest Sales Performance Yet

BMW India recorded its best-ever sales performance in 2025, delivering 18,001 vehicles and growing 14% year-on-year. In this conversation with Prerna Lidhoo, Hardeep Singh Brar, President & CEO, BMW Group India, breaks down why the luxury carmaker had a standout year and what’s driving the next phase of growth.

From electrification and long-wheelbase models to an assured buyback programme for EVs, aggressive product launches, and rapid network expansion, Brar explains the strategy powering BMW India’s momentum. He also addresses foreign exchange volatility, potential US tariff risks, and the evolving profile of India’s luxury car buyers.

Key talking points:

• BMW India’s record 2025 sales performance
• MINI’s growth and brand strategy
• BMW’s EV push and assured buyback programme
• 10 new product launches planned for 2026
• Expansion to 50 cities and 120 touchpoints
• Key challenges and global headwinds
• What’s driving BMW India’s growth going forward

Video: