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Video - Physical Buttons to Make a Comeback on Tata Cars: Martin Uhlarik, Tata Motors
Martin Uhlarik unpacks the Tiago facelift's design rationale, EV differentiation strategy, cabin ergonomics, the shift to hybrid controls, and Tata Motors' evolving colour philosophy.
09 Jun 2026
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In this interview, Autocar Professional’s Mugdha Mishra speaks with Martin Uhlarik, Chief Design Officer, Tata Motors, & Executive Director, TMDTC on the design thinking behind the Tiago facelift, the deliberate choice to differentiate the EV from its ICE sibling, the materials and ergonomics decisions inside the cabin, where Tata Motors is headed on controls and why the brand is moving towards a hybrid approach of physical buttons with a digital backend and emerging trends in car colours.
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