Follow us
Video - Physical Buttons to Make a Comeback on Tata Cars: Martin Uhlarik, Tata Motors
Martin Uhlarik unpacks the Tiago facelift's design rationale, EV differentiation strategy, cabin ergonomics, the shift to hybrid controls, and Tata Motors' evolving colour philosophy.
09 Jun 2026
642 Views
Share -
In this interview, Autocar Professional’s Mugdha Mishra speaks with Martin Uhlarik, Chief Design Officer, Tata Motors, & Executive Director, TMDTC on the design thinking behind the Tiago facelift, the deliberate choice to differentiate the EV from its ICE sibling, the materials and ergonomics decisions inside the cabin, where Tata Motors is headed on controls and why the brand is moving towards a hybrid approach of physical buttons with a digital backend and emerging trends in car colours.
RELATED ARTICLES
Video: VinFast Charts FY27 Roadmap Around Localisation, 2W Debut and Network Growth
Prerna Lidhoo
14 Jul 2026
VinFast India CEO Tapan Ghosh outlines the company's $2 billion investment, Tamil Nadu manufacturing plans, EV portfolio...
Video: Ultraviolette Targets Operational Break-Even in 2026 With Future IPO in Sight
Prerna Lidhoo
06 Jul 2026
Bengaluru-Based Electric Bike Maker Plans Product Expansion and European Growth Ahead of Planned IPO.
Video: India Auto Sales June '26: PVs Up 27%, EVs Boom, Margins Under Pressure | AP Trends Podcast
Autocar Professional Bureau
02 Jul 2026
A conversation with expert Arun Malhotra on the auto industry's performance in the month of June 2026.
