We break down Tata Motors’ strategy behind bringing petrol powertrains to the Harrier and Safari, and why the company believes gasoline SUVs are set for a major comeback. From EV-derived tech like the QLED infotainment system and rear-view camera, to pricing that undercuts diesel, Tata explains how petrol versions of the Harrier and Safari are positioned as more urbane, prestigious, and city-friendly SUVs.
The conversation dives deep into fuel efficiency concerns, changing buyer behaviour, and why customers choosing petrol don’t even consider diesel anymore. With gasoline already accounting for 25% of the high-SUV segment and projected to reach 45–50% in the next three years, this could mark a major shift in India’s premium SUV market.
We also explore why Safari may outpace Harrier, how diesel will lose share, and why Tata believes long-distance touring SUVs still make sense with petrol power—as long as the power delivery is right.
- Petrol vs diesel SUV buyer mindset
- Pricing strategy vs diesel variants
- Why prestige matters more than efficiency for some buyers
- How Tata is offering all powertrain choices—ICE, petrol, diesel, EV
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