Video: How Software-Defined Vehicles are Steering Tata Motors’ Global Growth Plans

In this exclusive discussion, Sven Patuschka, CTO of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, shares insights on how Tata Motors is transforming the automotive experience.

From Software-Defined Vehicles (SDVs) enabling a new level of customization, to leveraging Generative AI to cut weeks of work into moments, Patuschka explains how technology, customer-centricity, and India’s innovation ecosystem are driving Tata Motors’ journey toward a global footprint.

The conversation covers how SDVs could enable a new car every day and highlights customization as a major emerging trend. Sven Patuschka discusses Tata Motors’ ambition of going global and how SDVs help the company become more customer-centric.

He explains how Generative AI dramatically reduces work time, emphasizes the importance of adapting technology to meet customer needs, and underscores India as a hub for new technology. The discussion concludes with insights on creating value that truly fulfils customer needs.

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