Mercedes-Benz India shifts strategy toward high-end luxury vehicles amid currency challenges and softer entry-level demand, while expanding EV infrastructure and targeting increased electric vehicle sales despite market headwinds.
20 Jan 2026 | 190 Views | By Prerna Lidhoo
In this conversation with Prerna Lidhoo with Autocar Professional, Mercedes-Benz India outlines why it is doubling down on the top-end luxury segment, even as cost pressures and currency volatility continue to challenge the market.
The discussion covers how GST cuts provided temporary relief amid persistent forex headwinds, why demand ...
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In this conversation with Prerna Lidhoo with Autocar Professional, Mercedes-Benz India outlines why it is doubling down on the top-end luxury segment, even as cost pressures and currency volatility continue to challenge the market.
The discussion covers how GST cuts provided temporary relief amid persistent forex headwinds, why demand has softened at the entry luxury end, and how India has emerged as one of the top five global markets for Maybach.
The focus, the company says, is now firmly on growing the top-end luxury portfolio, where customer demand remains resilient. The conversation also explores Mercedes-Benz India’s approach to value creation, its MB.CHARGE initiative to address charging infrastructure challenges, and the brand’s ambition to achieve 30% EV penetration by 2030 while balancing market realities.
Together, these insights offer a clear view into how Mercedes-Benz is navigating luxury demand, electrification and macroeconomic pressures in the Indian market.
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