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Video: First-time Buyers To Fuel Tata’s EV Push; Punch.ev Volumes Expected To Grow 30–50%
Vivek Srivatsa outlines how Tata Motors plans to drive EV adoption through first-time buyers, addressing charging myths, product positioning, service expansion, and multi-fuel strategy nationally.
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In this candid conversation, Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility, explains why India’s EV adoption hinges on first-time car buyers and how Tata Motors plans to win them over.
Srivatsa tells Autocar Professional's Prerna Lidhoo about the thinking behind Punch.ev’s positioning, how it tackles battery life misconceptions and how a quick “tea break” charge can unlock up to 250 km of added range. He also outlines why Tiago.ev is being positioned as a city car, why charging infrastructure alone can’t solve adoption challenges and how Tata’s multi-fuel strategy will continue alongside EVs.
The discussion also dives into service network expansion, battery-as-a-service limits, EV design conservatism and Tata’s expectations of a 30–50% volume jump for Punch.ev without cannibalising Nexon.ev.
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