In this exclusive interview, Hardeep Singh Brar, President and CEO of BMW Group India, speaks to Mugdha Mishra of Autocar Professional about the company’s growth strategy, rising EV adoption, the future of diesel vehicles, supply chain challenges and expansion plans for India.
Brar says electrification and long wheelbase models are BMW India’s two key growth drivers, with EV penetration rising from 21% last year to 26% in Q1. He also reveals that BMW India is expanding into 10 new cities with 18 additional touchpoints this year, while highlighting that cars priced above ₹75 lakh contribute nearly 75% of the brand’s portfolio.
The conversation also covers the impact of rupee depreciation, geopolitical tensions on supply chains, and BMW India’s current fuel mix of 61% petrol, 21% electric and 18% diesel. Despite growing electrification, Brar says diesel demand remains intact for now, though EVs will eventually dominate the market. He also notes that BMW India is currently growing at 17%, significantly ahead of the overall luxury car market growth of 2%, and expects strong double-digit growth in CY26.
Watch now: