VIDEO: Software To Overtake Hardware As Automotive’s Biggest Value Driver: Dr Matthias Traub

Software is rapidly moving from being a supporting function to becoming the primary value driver in the automotive industry, according to Dr Matthias Traub, President & Managing Director of Vector Informatik GmbH.

In this exclusive Autocar Professional video interview, Traub discusses how the shift towards software-defined vehicles is transforming vehicle development, engineering processes and the way automakers create value for customers. He explains why continuous software development, over-the-air updates and DevOps practices are becoming increasingly important as vehicles grow more connected and software-intensive.

The conversation also explores the growing role of artificial intelligence in automotive software engineering, virtual validation, advanced driver assistance systems (ADAS) and semiconductor technologies. Traub shares his perspective on how OEMs, suppliers and technology companies will need to collaborate differently as software assumes a central role in vehicle architecture.

He also discusses India’s potential to emerge as a global hub for software-defined and AI-defined mobility, supported by its engineering talent and growing software capabilities.

Watch the full interview in the video.