Electric vehicle industry leader Tesla is encountering challenges, both in its home turf of the U.S. and in emerging markets where affordability and infrastructure gaps remained major concerns.
In this interview, Felipe Muñoz, Global Automotive Analyst at JATO Dynamics told Autocar Professional that the growing challenge from Chinese automakers, with their competitive pricing and rapid innovation cycles, was too significant to ignore. He said that the U.S. and Europe had become saturated markets—growth would have to come from elsewhere.
One of the major challenges for the company is that the Model 3, one of Tesla’s more affordable options in the West, is still too expensive for Indian buyers. "Tesla was actively working on a low-cost model, better suited for markets like India," he said in this video.
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