The company has been a market leader for the past 9 years and holds 70% market share in the domestic pick-up segment.
26 Sep 2023 | 5898 Views | By Ketan Thakkar
Mahindra & Mahindra, the country’s largest pickup truck maker has rolled out it’s 100,000 Bolero MaXX Pik-Up truck in less than a year since its launch in August 2022, the fastest ramp up of 1 lakh units for any load-carrying vehicle in India.
Veejay Nakra, President, Automotive Division at Mahindra & Mahindra, dives deep in this video interview about the pickup truck segment in India and what the company has undertaken and continues to do to sustain its leading position in the country.
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